IAB Europe Advances In-Store & Travel Media Measurement with New Proposals Open for Public Comment

IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment. The documents advance that work by bringing greater consistency and transparency to measurement across in-store Retail Media and the growing Travel [...] The post IAB Europe Advances In-Store & Travel Media Measurement with New Proposals Open for Public Comment appeared first on ExchangeWire.com.

Last updated Sep 17, 2026 by ATDb automated enrichment