AI Can Scale Marketing, but Human Taste Still Sets It Apart

CANNES, France — Artificial intelligence may be able to write an advertisement, analyze an audience and rescue an executive from the inconvenience of forming an original sentence. That does not mean it should run the marketing department. AI’s proper role is to help people work faster and make better decisions, according to marketing leaders who […]

Last updated Sep 16, 2026 by ATDb automated enrichment