Adobe’s Ryan Fleisch Wants Marketers to Escape the Data Silo Factory

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many discovered that the solution came with its own collection of clean rooms, technology integrations and fresh silos. Apparently, data infrastructure follows the same rule as household storage: The more containers you buy, the more clutter you find. Ryan Fleisch, […]

Last updated Sep 16, 2026 by ATDb automated enrichment