Companies

MediaAlpha is a programmatic advertising platform specializing in the insurance vertical, connecting carriers and agents with high-intent consumers through data-driven customer acquisition.

MediaBank was a leading media management and financial software provider for advertisers and agencies that merged with Donovan Data Systems in 2012 to form Mediaocean.

Mediacom is a global media agency network and subsidiary of GroupM, specializing in media planning, buying, and performance optimization across all channels.

Mediafly is a leading sales enablement and content management platform that empowers B2B companies to deliver personalized, interactive content experiences to buyers. Its platform helps improve sales productivity, buyer engagement, and revenue growth through advanced content tools and analytics.

Programmatic DSP specializing in performance marketing and user acquisition, particularly strong in mobile and app install campaigns. Offers AI-driven optimization for advertisers.

Indie-spirited media agency; spun out of Mullen 2005, joined IPG Mediabrands 2023, survives under Omnicom Media post-merger. Smaller than UM/Initiative; specialty: founder-driven brands and creator-economy media.

Mediahuis is a major European media and publishing group operating premium news brands across Belgium, the Netherlands, Ireland, and Luxembourg, monetizing substantial digital and print advertising inventory. The company has invested heavily in first-party data infrastructure and digital advertising capabilities to compete in the evolving publisher monetization landscape. Mediahuis represents a significant European publisher ad inventory source for programmatic buyers.

MediaLab — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

MediaLink is a strategic advisory and business development firm that serves as a connective tissue between brands, agencies, media companies, and technology platforms across the marketing and media ecosystem.

MediaMath was a pioneering demand-side platform (DSP) and programmatic advertising technology company that shut down operations in June 2023 after failing to secure new financing.

Mediamelon provides AI-powered video streaming analytics and optimization solutions, helping media companies and broadcasters maximize streaming quality and monetization.

Mediaocean is a leading provider of enterprise software and solutions for the advertising and media industry, offering a comprehensive platform for media planning, buying, and optimization.

Mediaocean's alerts, notifications, and auditability product. Legacy product (stems from early DDS Brandocean acquisition).

Mediaocean's plan management, audience modeling, and budget authorization product. Legacy Mediaocean product.

Mediaocean's flagship digital media-buying workflow platform, launched 2012 as the original Mediaocean platform.

Mediaocean's traditional/linear media platform (TV, radio, OOH, print). Legacy DDS product preserved in the merged platform.

MediaRadar is an advertising intelligence and sales enablement platform that tracks advertising spending and creative across multiple media channels. It provides competitive intelligence, prospecting tools, and market insights for media sellers and agencies.

Mediasite is a video content management and webcasting platform provider focused on enterprise video capture, management, and delivery for education and business.

Mediasmart is a leading mobile programmatic advertising platform that provides a self-serve Demand-Side Platform (DSP). It enables advertisers to manage, optimize, and scale their mobile ad campaigns, focusing on user acquisition and re-engagement through advanced targeting and real-time bidding.

AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service that enables video providers to deliver linear streaming channels and monetize content with server-side ad insertion.

Mediavine is an AdTech platform that provides publishers with a comprehensive suite of advertising solutions, including programmatic ad management, data analytics, and monetization tools.

MeetEdgar is a cloud-based social media management platform that distinguishes itself through intelligent automation and content recycling capabilities. Founded to solve the challenge of maintaining consistent social media presence without exhausting content creation resources, the platform has established a unique position in the social media management market. Unlike traditional scheduling tools that follow a linear post-once approach, MeetEdgar employs a sophisticated content library syste...

Meetrics was a Berlin-based ad verification and viewability measurement company acquired by DoubleVerify, providing advertisers and publishers with tools to ensure ad quality and campaign effectiveness across digital channels.

Enterprise podcast hosting, monetization, and analytics platform acquired by Spotify in 2020, serving major publishers and podcast networks.