Companies

X is a social media platform that allows businesses to promote their products and services to over 611 million active monthly users through its advertising offering, X Ads.

Xandr, now operating as Microsoft Advertising, was the advertising and analytics subsidiary of Microsoft that ran an online platform for buying and selling consumer-centric digital advertising.

GroupM, now rebranded as WPP Media, was a U.S.-based media business owned by the multinational holding company WPP plc and was the world's largest media buying agency as of 2023.

InMobi CMP is a consent management platform that helps app and web publishers collect and pass user consent under privacy laws using the IAB TCF standard. Originally Quantcast Choice, it was acquired by InMobi in August 2023 and relaunched under the InMobi name in November 2023.

LinkedIn is a professional social platform that enables advertisers to reach decision-makers using real career data, allowing targeting by job title, company, seniority, and industry.

Comscore is an American-based global media measurement and analytics company that provides marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.

AppNexus was an American multinational technology company that operated a cloud-based software platform enabling and optimizing programmatic online advertising, founded in 2007 by former Right Media staff, CTO Brian O'Kelley, and Mike Nolet.

Bidstack was an advertising technology company specializing in dynamic, targeted, and automated native in-game advertising solutions for the global video games industry, and the company has since shut down.

Hivestack is a global, full-stack adtech company powering both the buy and sell sides of programmatic digital out-of-home (DOOH) advertising.

Instagram is a social media platform whose advertising business enables brands to reach targeted audiences through paid placements across the Feed, Stories, Reels, and Explore page.

Adobe Analytics is an enterprise-focused platform, operating within Adobe Experience Cloud, that gathers and interprets customer data from digital touchpoints to support data-driven decision-making, audience personalization, and marketing ROI optimization.

Disney Advertising is the division of The Walt Disney Company responsible for advertising sales and integrated marketing across its entertainment and sports properties, spanning linear, digital, social, audio, and ad-supported streaming businesses.

IAB Tech Lab is a non-profit consortium, established in 2014, that works with a global member community to develop foundational technology and standards supporting growth and trust in the digital media ecosystem.

Liftoff is a Blackstone-backed mobile advertising and technology platform, founded in 2012, that merged with Vungle in 2021 to form one of the world's largest independent, privacy-focused platforms covering user acquisition, engagement, monetization, and analytics across the mobile app lifecycle.

Rubicon Project, now operating as Magnite, was an American online advertising technology firm based in Los Angeles, California, formed through a merger with Telaria in 2020.

Taboola is a publicly traded advertising technology company headquartered in New York City, founded in 2007 by Adam Singolda, that operates a digital advertising platform connecting advertisers with audiences across a network of publisher websites and digital properties.

DoubleClick, now folded into Google Marketing Platform as Google Ad Manager, was an American online advertising company that built and operated internet ad serving technology from 1995 until Google absorbed it, with its publisher-facing product ultimately becoming Google Ad Manager 360.

PwC (PricewaterhouseCoopers) is one of the world's Big Four professional services firms that plays a notable role in the advertising and media industry through research, consulting, and measurement.

tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and measurable for brands and apps of all sizes.

Zemanta is a native advertising and content-recommendation technology company, best known for Zemanta One, a self-serve programmatic demand-side platform (DSP) for native advertising.

Adobe Target is a core solution within the Adobe Experience Cloud ecosystem dedicated to digital experience optimization and personalized marketing, functioning as a smart platform that helps businesses show different content to different users.

Tapad is a New York City-based adtech firm, now part of Experian, whose core capability is using algorithmic analysis of internet and device data to determine whether multiple devices belong to a single user, enabling cross-device advertising and content delivery.

Walmart Connect is Walmart's retail media network that enables marketplace sellers and brands to promote products across Walmart.com, the Walmart app, physical store locations, and partner websites.

Adelphic operates as a subscription-based omnichannel DSP relied upon by major agencies, brands, and large media buyers for self-service programmatic campaign execution, and maintains a customer satisfaction rate of 95%.