Companies

AdElement is a programmatic advertising platform specializing in native and display advertising solutions. The company provides self-serve DSP technology with advanced targeting capabilities for performance marketers and agencies.

Adello is a mobile advertising platform leveraging AI and big data to deliver targeted, performance-driven campaigns across mobile channels.

Adelphic was a demand-side platform (DSP) offering programmatic advertising solutions for TV and digital media before being acquired by Viant Technology in 2017.

Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before being acquired by Upland Software in 2016.

AdEx Network is a decentralized digital advertising platform built on blockchain technology, designed to eliminate fraud, protect user privacy, and give advertisers and publishers transparent control over their campaigns.

Leading trade publication covering the digital advertising and data technology industry, providing news, analysis, and events for the programmatic ecosystem.

Adext is an AI-powered platform that optimizes digital advertising campaigns using machine learning. It identifies the best audiences and channels, automating ad spend allocation to significantly improve return on investment (ROI) for businesses. The platform aims to help companies efficiently scale their customer acquisition efforts.

Adfenix is a real estate-specialized marketing technology platform that automates digital advertising for property developers, real estate agencies, and portals. It uses dynamic creative optimization and programmatic distribution to target home buyers and renters across social and display channels. The platform is widely used across Scandinavia, Europe, and APAC real estate markets.

Adfixus is an Australian-founded privacy-first identity and data collaboration platform designed for the post-cookie era, enabling publishers and advertisers to match audiences without sharing personal data. The platform uses a federated identity approach that keeps data within each party's environment while enabling addressable targeting across the open web. Adfixus is gaining traction in the APAC region as a cookieless identity solution for publishers and DSPs.

Adfluencer is a German-based influencer marketing platform connecting brands with creators across Instagram, TikTok, and YouTube, with a focus on the DACH (Germany, Austria, Switzerland) market. The platform provides campaign management, influencer discovery, and performance analytics tailored to European GDPR requirements. It serves as a key regional alternative to global influencer platforms for brands targeting Central European audiences.

Adform is a leading global advertising technology company that provides a full-stack, white-label solution for digital advertising. They offer a comprehensive suite of products and services for advertisers, agencies, and publishers to effectively plan, buy, and measure digital advertising campaigns.

Adform's unified ad-tech platform combining DSP, SSP, DMP, ad server, DCO, and DOOH planning under a single workflow. Launched September 2020 as Adform's flagship product (not a separate company — modeled here as a sub-product of Adform).

Adform's identity-resolution layer that translates between first-party IDs (UID2, ID5, RampID, etc.) for cookieless addressability. Won AdExchanger Best Identity Tech award. Comparable to peer identity solutions ATDb tracks (UID2, ID5, RampID).

Adfuel is a Southeast Asian digital advertising platform and programmatic exchange focused on connecting advertisers with premium publisher inventory across Indonesia, Vietnam, Thailand, and the Philippines. It provides managed programmatic services, audience data solutions, and direct publisher partnerships tailored to APAC market dynamics. The platform serves both local and multinational brands seeking scaled reach in emerging Southeast Asian markets.

Creative-analytics AI startup, part of Publicis Groupe creative-tech stack.

AdGear was a programmatic advertising technology platform providing ad serving, SSP, and DSP solutions, acquired by Samsung Ads in 2016.

Adgistics is a specialized enterprise software provider focused on brand management and marketing resource management (MRM) solutions for organizations with distributed marketing operations. The platform serves as a centralized hub enabling marketing teams to manage brand assets, orchestrate multi-channel campaigns, automate workflow approvals, and enforce brand compliance across complex organizational structures including franchisees, dealers, regional offices, and multiple locations. By con...

Adglow is a Madrid-headquartered global social media advertising technology company and official marketing partner of major platforms including TikTok, Twitter/X, Pinterest, and Snapchat. It provides campaign management, creative services, and performance optimization for brands and agencies running social media advertising across multiple platforms simultaneously.

Adgorithms is an AI-driven marketing technology platform that specializes in automated advertising optimization for digital marketers and advertising professionals. The company leverages sophisticated machine learning algorithms and predictive analytics to process millions of campaign data points in real-time, enabling advertisers to maximize their return on advertising spend across multiple digital channels. By automating complex optimization tasks that traditionally require extensive data s...

Adhese is a European ad serving and management platform that helps publishers and broadcasters manage direct and programmatic advertising. They offer integrated solutions for digital, print, and broadcast advertising management with strong workflow automation.

Adhook is a Swiss-based social media advertising and campaign management platform that enables agencies and brands to plan, publish, and optimize paid social campaigns across Meta, LinkedIn, Google, and TikTok from a single interface. It includes collaborative workflows, approval processes, and performance reporting tailored for European agency teams. The platform is GDPR-compliant by design and targets mid-market European advertisers.

Adikteev is a leading AdTech company specializing in mobile app retargeting and user retention solutions for the mobile app ecosystem. Founded to address the critical challenge of user churn in mobile applications, the company leverages advanced machine learning algorithms and predictive analytics to help mobile app developers and marketers re-engage users who have downloaded their apps but have become inactive or are at risk of churning. By enabling personalized re-engagement campaigns, Adik...