Companies

Amazon Ad Server was a global ad-serving platform, rebranded from Sizmek Ad Suite in March 2023, that shut down by the end of 2024.

Amazon Sponsored Products is a paid advertising product that places ads alongside organic search results for related products across Amazon's platform.

Adobe Advertising is a paid media platform that automates, coordinates, and scales media buying across digital channels, connecting data and experiences in a unified environment.

Google AdMob is a mobile app monetization platform originally built independently and acquired by Google in November 2009, serving app and game developers by delivering in-app advertisements across formats such as banner, interstitial, rewarded, and native ads.

Amazon DSP was Amazon Ads' programmatic demand-side platform for buying display, video and audio ads on and off Amazon. It took the name on 2018-09-05, when Amazon Advertising Platform was renamed during the Amazon Advertising rebrand, and was succeeded on 2026-09-29 by Display, Video, and Audio (DVA+), bought through Amazon Ads Agent; some countries kept the Amazon DSP experience for a time.

Apple Search Ads, now rebranded as Apple Ads, was Apple's native App Store advertising platform that evolved from a single-placement search tool into a multifaceted marketing ecosystem for iOS app marketers.

Beeswax was a programmatic ad-tech platform that offered "bidder-as-a-service," and was acquired by FreeWheel, the digital TV advertising platform owned by Comcast.

Snapchat Ads is a paid social advertising solution that enables businesses to promote their products and services within the Snapchat app.

Adobe Experience Platform is a centralized suite of analytics and customer experience management solutions designed to enable real-time personalization and user interaction across digital environments.

Campaign Manager 360 is Google's ad management and measurement system for advertisers and agencies, offering a holistic solution for ad serving, audience creation and management, and advanced measurement and reporting.

Mediacom was a global media agency that merged with Essence in January 2023 to form EssenceMediacom.

Oracle Advertising was an American cloud-based consumer data collection, activation, and measurement platform for digital advertisers, formed when Oracle acquired Datalogix in December 2014, and it shut down in September 2024.

Threads Ads is a social advertising placement within Meta's Threads platform, now available globally to all eligible Meta advertisers following a completed worldwide rollout that introduced formats including carousel ads and Advantage+ catalog ads.

Adlook is a next-generation media technology company specializing in reaching audiences on the open web and connected television.

Adobe Experience Cloud is Adobe's unified suite of digital marketing tools, bringing together capabilities that span analytics, advertising, social, media optimization, targeting, content management, and journey orchestration into a single platform.

Adobe Sensei is an artificial intelligence and machine learning framework that enhances user experiences, automates tasks, and delivers intelligent insights across Adobe's creative and marketing product suite.

Bing Ads, now known as Microsoft Advertising, was an online advertising platform developed by Microsoft in which advertisers bid to display advertisements to web users.

Fyber is a mobile advertising technology company that specializes in ad monetization solutions for app publishers, now operating as part of Digital Turbine's independent Mobile Growth Platform.

Microsoft Invest was a demand-side platform (DSP) — formerly known as Xandr Invest and, before that, AppNexus — that has since been folded into the broader Microsoft Advertising platform.

Oracle Marketing Cloud was a suite of cloud-based marketing applications offered by Oracle Corporation that was later consolidated into Oracle Cloud CX and, by 2021, combined with Oracle Data Cloud to become Oracle Advertising and Customer Experience (CX).

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads primarily for gaming clients.

Samsung Ads is a global leader in connected TV (CTV) advertising, operating at the intersection of media, data, and technology.

Tencent Advertising is Tencent's unified ad tech platform, offering advertisers and brands access to social, search, feed, and video ad inventory across a suite of major consumer apps — including WeChat, QQ, Tencent Video, and Tencent News — primarily within mainland China's digital marketing market.

Zeotap is an enterprise software company whose core product is a Customer Data Platform built to consolidate customer data from disparate systems into unified profiles that can then be segmented and pushed out to marketing and advertising channels.