Companies

ADK Holdings is a major Japanese integrated advertising and marketing communications group offering full-service agency, digital media, and content solutions across Asia.

Advertising and marketing trade publication.

IAB Tech Lab’s first agentic standard, defining how AI agents run inside real-time bidding infrastructure.

Amadeus IT Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Amazon Ads Agent is Amazon Ads' AI-driven, conversational ad platform — the single interface that on 2026-09-29 replaced both the Amazon Ads console and the Amazon DSP interface. Advertisers buy Sponsored Ads, Display, Video, and Audio (DVA+) and full-funnel campaigns through it.

Display, Video, and Audio (DVA+) is Amazon Ads' programmatic buying product for display, video and audio ads, launched 2026-09-29 as the successor to Amazon DSP. It unifies what advertisers previously built in Amazon DSP, Sponsored Display and Sponsored TV, and is bought through Amazon Ads Agent; its AI default mode chooses Brand+ or Performance+ by campaign objective. Existing DSP campaigns, deals and audiences carried over.

Amazon's curated marketplace for artisans and craftspeople to sell unique, handcrafted goods directly to consumers.

Apptio provides FinOps and Technology Business Management (TBM) software helping enterprises understand and optimize their cloud and IT spending. Acquired by IBM August 2023 for $4.6 billion. Integrates with IBM consulting and cloud-cost-optimization tooling.

Amazon Web Services’ data clean room service for privacy-safe data collaboration.

BBC News is the world's largest broadcast news organisation, operating a global digital news platform with significant advertising and sponsorship opportunities across its owned-and-operated properties.

BlackBerry — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Bloomberg is a global financial data and media powerhouse that operates a significant advertising business through Bloomberg Media, reaching high-net-worth professionals and decision-makers worldwide.

ByteDance Ocean Engine (巨量引擎) is ByteDance's advertising and marketing platform in China, selling ads across Douyin, Toutiao and Xigua Video.

VMware Carbon Black is a leading cloud-native endpoint security platform that protects organizations against advanced cyber threats using behavioral analytics and AI-driven threat intelligence.

Cloudera is an enterprise data platform company offering hybrid cloud analytics and AI solutions, formed from the merger of Cloudera and Hortonworks, now operating as a private company under KKR and CD&R ownership.

Cloudflare Images is an image optimization and delivery service that provides storage, resizing, and global CDN delivery as part of Cloudflare's web performance platform.

Cognito Forms is a cloud-based form builder and data collection platform that democratizes sophisticated form functionality for organizations of all sizes. The company bridges the critical gap between simple form creation tools and complex enterprise systems by providing an intuitive drag-and-drop interface that enables users to create advanced online forms, surveys, and workflows without requiring technical expertise. The platform supports enterprise-grade features including conditional logi...

IAB Tech Lab protocols for how publishers are compensated when AI systems use their content.

Compass — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Contentstack is a leading Composable Digital Experience Platform (DXP) provider, offering an API-first headless CMS that empowers enterprises to deliver omnichannel digital experiences. It enables businesses to build and manage content across various channels and devices with flexibility and scalability. The platform is known for its robust features, developer-friendly tools, and strong focus on enterprise-grade solutions.

Meta’s server-side interface for sending conversion events from advertisers to Meta for measurement and optimization.

Crunchtime — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Dalet Digital Media Systems — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Datacoral was a data infrastructure platform that automated data pipeline creation and management, acquired by Cloudera in 2021.