Skip to content
ATDbbeta
Brief

Amazon Handmade

E-Commerce MarketplaceRetailer

Amazon Handmade gives artisans access to Amazon's hundreds of millions of customers while ensuring buyers receive authentic, handcrafted products through a rigorous seller vetting process.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2015
HQ
Seattle, Washington, United States
Parent
Amazon
Connections
2

At a glance

Employees
1001-5000
1integrations1corporate family
Commerce TechnologyE-commerce Marketing

About

A leading handmade goods marketplace competing directly with Etsy, leveraging Amazon's massive consumer base and logistics infrastructure to give artisans broad reach.

Amazon Handmade is a dedicated storefront and seller program launched in 2015 that operates as a curated marketplace for artisans, crafters, and makers to sell handcrafted products directly to consumers. Unlike the broader Amazon marketplace, sellers must apply and be approved, with Amazon verifying that products are genuinely handmade by the seller or their small team. The platform covers a wide range of categories including jewelry, home décor, clothing, toys, beauty products, and more, giving buyers confidence that they are purchasing authentic, artisan-made goods.

Business model

Marketplace

Target market

SMB

What they offer

  • Artisan Storefront

    Customizable profile pages for artisans to showcase their story, process, and product catalog.

  • Handmade Seller Program

    Application-based onboarding that verifies sellers produce genuinely handcrafted goods.

  • Amazon Fulfillment Integration

    Sellers can use Fulfillment by Amazon (FBA) to store, pack, and ship products via Amazon's logistics network.

  • Amazon Advertising Access

    Artisans can leverage Amazon's sponsored ads and promotional tools to increase product visibility.

  • Global Marketplace Reach

    Access to Amazon's international storefronts, enabling artisans to sell to customers worldwide.

Key features

Curated, application-only seller onboardingVerified handmade product listingsIntegration with Amazon Prime and FBACustomizable artisan profile pagesAccess to Amazon's advertising toolsGlobal reach across Amazon's international marketplacesNo monthly subscription fee for approved Handmade sellers (referral fee applies)

Use cases

Independent artisans selling handcrafted jewelry to a global audienceSmall craft businesses scaling through Amazon's logistics and fulfillmentMakers launching new handmade product lines with built-in marketplace trafficConsumers seeking verified, authentic handmade gifts and home goods

Customer segments

Independent artisans and craftspeopleSmall handmade goods businessesConsumers seeking unique, handcrafted productsGift shoppers looking for personalized or artisan items

Tech & specs

Technology stack

Amazon Web Services (AWS)Amazon Marketplace platformAmazon Advertising platformFulfillment by Amazon (FBA) logistics systems

Security & compliance

PCI DSSGDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2015 · Founded
Connection details

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Amazon Handmade