Companies

Marketecture Media's conference series, sold through sponsorships: New York editions since March 2025 (Live III, "Consumers in Control", March 10–11, 2026, The Glasshouse) and Marketecture Live: Chicago (September 23, 2026, Morgan MFG).

Google’s open-source marketing mix model (MMM) for measuring media effectiveness.

Microsoft's content delivery network service that accelerates delivery of web content, media files, and applications globally through distributed edge servers.

Microsoft's unified analytics platform launched May 2023 GA. Consolidates Azure Synapse Analytics, Power BI, Azure Data Factory, and Data Activator into a single SaaS data and analytics product. Lake-centric architecture using OneLake (Microsoft's unified data lake).

MongoDB is a leading modern general-purpose database platform, designed for developers and the data they work with. It offers a flexible document model, distributed architecture, and cloud services to help companies build and scale applications globally.

Monotype — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

MuleSoft provides an integration platform that connects applications, data, and devices across on-premises and cloud environments through its Anypoint Platform.

Novacap is a Canadian private equity firm focused on technology, financial services, industries, and healthcare investments. In adtech, Novacap acquired Cadent in 2023 in a deal valued at approximately $600M and has since invested in further ad tech consolidation. Cadent subsequently acquired AdTheorent under Novacap ownership.

PayPal Ads is PayPal's retail media and advertising platform, enabling marketers to reach high-intent consumers using PayPal's first-party purchase and transaction data.

Google’s 2019–2025 program to replace third-party cookies with privacy-preserving APIs. Google retired most of its technologies, including Topics and Protected Audience, on October 17, 2025.

Privacy Sandbox API (formerly FLEDGE) for on-device remarketing auctions. Retired by Google on October 17, 2025.

Reonomy was a commercial real estate data and analytics platform that provided property intelligence and ownership information to CRE professionals before being acquired by Altus Group in 2021.

Sketchfab is a 3D model publishing and sharing platform that enables creators to upload, view, and distribute interactive 3D content directly in web browsers.

Spotify's live audio chat product (acquired Locker Room March 2021, rebranded to Greenroom June 2021). Renamed Spotify Live in 2022. Shut down April 30, 2023.

Cloud-native machine intelligence platform providing log management, monitoring, and security analytics for modern applications and infrastructure.

Israeli performance and mobile advertising company. It acquired RhythmOne in April 2019 and renamed itself Tremor International in June 2019; the company has traded as Nexxen since 2023.

Cable TV network under Warner Bros. Discovery, now part of Skydance. Mix of comedy, sports (MLB postseason, NCAA Men's Basketball), and reruns.

Tebra — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

A visual collaboration tool that organizes projects into boards, lists, and cards, enabling teams to manage tasks and workflows efficiently.

A global hotel search platform that aggregates and compares hotel prices from hundreds of booking sites to help travelers find the best deals.

Belarusian AI video-effects startup acquired by Pinterest 2024. Tech integrated into Pinterest video creation tools.

Wendy's is one of the world's largest quick-service restaurant chains, known for its fresh, never-frozen beef burgers and a bold, culturally savvy marketing presence.

Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded hotspots and personalization capabilities.

WPP's dedicated global client practice for Amazon, running Amazon's media planning and buying in EMEA and APAC across WPP's agencies.