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Companies

4,158 companies in the AdTech ecosystem

Zencoder

Zencoder

Acquired

Video Technology

Cloud-based video encoding service that provided API-driven video transcoding solutions for developers and media companies.

Creative PlatformVideo TechnologyBoston, Massachusetts
Z

Zenlife Games

Acquired

Mobile Gaming & In-App Advertising

Mobile gaming studio. Divested to Tripledot June 30 2025.

Mobile Ad PlatformIn-Game Advertising
Z

Zeroo Gravity

Acquired

Mobile Gaming / Mobile AdTech (Publisher)

Mobile gaming studio. Divested to Tripledot June 30 2025.

Mobile Ad PlatformIn-Game Advertising
A

AAMP (Agentic Advertising Management Protocols)

Programmatic Advertising Standards

IAB Tech Lab’s set of protocols for AI agents that plan, buy and manage advertising.

AI-Powered PlatformProgrammatic PlatformNew York, New York
ABC

ABC

Broadcast TV / News

American Broadcasting Company — broadcast TV network owned by Disney since acquisition of Capital Cities/ABC in 1996 for $19B. Includes ABC News, ABC Entertainment, owned-and-operated TV stations. Major broadcast ad inventory.

A

Activision Blizzard

Video Games / Interactive Entertainment / Gaming Media

Activision Blizzard is an American video game holding company based in Santa Monica, California, whose operating units are Activision and Blizzard Entertainment. Microsoft completed its acquisition of the company on October 13, 2023, and it now sits within Microsoft's Xbox division. It bought King, the maker of Candy Crush, in 2016.

Influencer MarketingIn-Game AdvertisingSanta Monica, California
A

AdAttributionKit

Ad Attribution & Measurement

Apple’s newer privacy-preserving ad attribution framework, the successor to SKAdNetwork.

Attribution & AnalyticsPrivacy TechnologyCupertino, California
Aleph Group

Aleph Group

Digital Advertising Representation & Reselling

Aleph Group is a global digital advertising representation company that connects international advertisers with major platforms like Meta, Google, TikTok, and Snapchat across emerging markets in Latin America, Eastern Europe, Africa, and the Middle East. The company acts as an authorized sales partner and reseller for global tech platforms in markets where those platforms lack direct sales infrastructure. Aleph serves thousands of local advertisers and agencies seeking access to global programmatic inventory.

Ad NetworkDubai
A

Allied Sports

Sports Marketing & Sponsorship

Allied Sports is a sports marketing agency specializing in sponsorship consulting, activation, and branded content strategies for brands seeking to leverage sports partnerships.

Marketing AgencyNew York, New York
A

Amazon Advertising Platform

Rebranded

Programmatic Advertising / Demand-Side Platform

Amazon Advertising Platform (AAP) was Amazon's programmatic demand-side platform, launched in fall 2012 for automated real-time bidding on display and video ads across Amazon and third-party sites. It was renamed Amazon DSP on 2018-09-05, when Amazon unified its ad products under the Amazon Advertising brand.

Demand Side Platform (DSP)Programmatic PlatformSeattle, Washington
A

App Tracking Transparency (ATT)

Privacy & Consent Technology

Apple’s iOS framework, enforced from iOS 14.5 in April 2021, that requires apps to ask permission before tracking users across apps and websites.

Privacy & Consent ManagementCupertino, California
Apple Music

Apple Music

Music Streaming

Apple's premium music streaming service launched June 2015. ~98M+ paying subscribers globally (top 2 vs Spotify). Recently launched Apple Music Classical (2023). Bundled in Apple One subscription.

B

BBC

Premium Publisher & Digital Advertising

The BBC (British Broadcasting Corporation) is the UK's public service broadcaster that operates BBC Studios and BBC Advertising, offering premium brand-safe inventory across its global digital and broadcast platforms.

Contextual AdvertisingNative AdvertisingLondon, England
Cannes Lions

Cannes Lions

Advertising Industry Events & Awards

The International Festival of Creativity: the advertising industry’s flagship annual awards and conference, held in Cannes.

Marketing TechnologyLondon, England
C

CapitalG

Growth Equity / Venture Capital

CapitalG is Alphabet's growth-equity fund, founded in 2013 as Google Capital and renamed CapitalG on November 4, 2016. It invests in later-stage technology companies, with Alphabet as its sole limited partner.

San Francisco, California
DeepSeek

DeepSeek

Artificial Intelligence / Large Language Models

Chinese AI lab founded in July 2023 in Hangzhou by Liang Wenfeng and funded by his quantitative hedge fund High-Flyer; known for its open-weight models such as DeepSeek-V3 and R1.

AI-Powered PlatformHangzhou, Zhejiang
E

Edelman

Public Relations & Integrated Marketing Communications

Edelman is the world's largest independent public relations and communications firm, offering integrated marketing, PR, and brand strategy services to global enterprises.

Marketing AgencyChicago, Illinois
FGS Global

FGS Global

Strategic Communications & Public Affairs

Global strategic communications and public affairs consultancy formed from Finsbury, Glover Park Group, Hering Schuppener and Sard Verbinnen, unified under the FGS Global name in 2022. Majority-owned by private equity firm KKR; WPP fully exited its stake in December 2024.

Marketing AgencyNew York, New York
G

Google Workspace

Productivity & Collaboration Software

Google's cloud-based productivity and collaboration suite, offering Gmail, Docs, Drive, Meet, and more for businesses and organizations of all sizes.

Marketing TechnologyMountain View, California
Hearst

Hearst

Media & Publishing / AdTech

Diversified US media and information company spanning magazines, newspapers, TV stations and business information.

Contextual AdvertisingNative AdvertisingNew York, New York
I

IBM Watson Studio

Rebranded

AI/ML Platform

IBM Watson Studio is an enterprise AI and machine learning platform for building, training, and deploying models.

Marketing TechnologyArmonk, New York
i

iQIYI

Video Advertising & Streaming Media

iQIYI is China's leading online video streaming platform, often called the 'Netflix of China,' offering subscription-based and ad-supported content with a robust programmatic advertising ecosystem.

Video Advertising PlatformProgrammatic PlatformBeijing, Beijing
K

King Digital Entertainment

Mobile Gaming / In-App Advertising

King Digital Entertainment is the mobile gaming giant behind Candy Crush Saga, leveraging massive first-party audience data and in-app advertising across its portfolio of casual games.

Mobile Ad PlatformIn-Game AdvertisingLondon
M

Magnite ClearLine

Programmatic Advertising / Connected TV (CTV)

Magnite ClearLine is a self-service, ad-server-agnostic tool that lets agencies buy premium CTV and online video inventory directly from Magnite's sell-side platform without a DSP. Magnite launched it on April 17, 2023.

Demand Side Platform (DSP)Connected TV PlatformNew York, New York