Companies
4,158 companies in the AdTech ecosystem
Zencoder
AcquiredVideo Technology
Cloud-based video encoding service that provided API-driven video transcoding solutions for developers and media companies.
Zenlife Games
AcquiredMobile Gaming & In-App Advertising
Mobile gaming studio. Divested to Tripledot June 30 2025.
Zeroo Gravity
AcquiredMobile Gaming / Mobile AdTech (Publisher)
Mobile gaming studio. Divested to Tripledot June 30 2025.
AAMP (Agentic Advertising Management Protocols)
Programmatic Advertising Standards
IAB Tech Lab’s set of protocols for AI agents that plan, buy and manage advertising.
ABC
Broadcast TV / News
American Broadcasting Company — broadcast TV network owned by Disney since acquisition of Capital Cities/ABC in 1996 for $19B. Includes ABC News, ABC Entertainment, owned-and-operated TV stations. Major broadcast ad inventory.
Activision Blizzard
Video Games / Interactive Entertainment / Gaming Media
Activision Blizzard is an American video game holding company based in Santa Monica, California, whose operating units are Activision and Blizzard Entertainment. Microsoft completed its acquisition of the company on October 13, 2023, and it now sits within Microsoft's Xbox division. It bought King, the maker of Candy Crush, in 2016.
AdAttributionKit
Ad Attribution & Measurement
Apple’s newer privacy-preserving ad attribution framework, the successor to SKAdNetwork.
Aleph Group
Digital Advertising Representation & Reselling
Aleph Group is a global digital advertising representation company that connects international advertisers with major platforms like Meta, Google, TikTok, and Snapchat across emerging markets in Latin America, Eastern Europe, Africa, and the Middle East. The company acts as an authorized sales partner and reseller for global tech platforms in markets where those platforms lack direct sales infrastructure. Aleph serves thousands of local advertisers and agencies seeking access to global programmatic inventory.
Allied Sports
Sports Marketing & Sponsorship
Allied Sports is a sports marketing agency specializing in sponsorship consulting, activation, and branded content strategies for brands seeking to leverage sports partnerships.
Amazon Advertising Platform
RebrandedProgrammatic Advertising / Demand-Side Platform
Amazon Advertising Platform (AAP) was Amazon's programmatic demand-side platform, launched in fall 2012 for automated real-time bidding on display and video ads across Amazon and third-party sites. It was renamed Amazon DSP on 2018-09-05, when Amazon unified its ad products under the Amazon Advertising brand.
App Tracking Transparency (ATT)
Privacy & Consent Technology
Apple’s iOS framework, enforced from iOS 14.5 in April 2021, that requires apps to ask permission before tracking users across apps and websites.
Apple Music
Music Streaming
Apple's premium music streaming service launched June 2015. ~98M+ paying subscribers globally (top 2 vs Spotify). Recently launched Apple Music Classical (2023). Bundled in Apple One subscription.
BBC
Premium Publisher & Digital Advertising
The BBC (British Broadcasting Corporation) is the UK's public service broadcaster that operates BBC Studios and BBC Advertising, offering premium brand-safe inventory across its global digital and broadcast platforms.
Cannes Lions
Advertising Industry Events & Awards
The International Festival of Creativity: the advertising industry’s flagship annual awards and conference, held in Cannes.
CapitalG
Growth Equity / Venture Capital
CapitalG is Alphabet's growth-equity fund, founded in 2013 as Google Capital and renamed CapitalG on November 4, 2016. It invests in later-stage technology companies, with Alphabet as its sole limited partner.
DeepSeek
Artificial Intelligence / Large Language Models
Chinese AI lab founded in July 2023 in Hangzhou by Liang Wenfeng and funded by his quantitative hedge fund High-Flyer; known for its open-weight models such as DeepSeek-V3 and R1.
Edelman
Public Relations & Integrated Marketing Communications
Edelman is the world's largest independent public relations and communications firm, offering integrated marketing, PR, and brand strategy services to global enterprises.
FGS Global
Strategic Communications & Public Affairs
Global strategic communications and public affairs consultancy formed from Finsbury, Glover Park Group, Hering Schuppener and Sard Verbinnen, unified under the FGS Global name in 2022. Majority-owned by private equity firm KKR; WPP fully exited its stake in December 2024.
Google Workspace
Productivity & Collaboration Software
Google's cloud-based productivity and collaboration suite, offering Gmail, Docs, Drive, Meet, and more for businesses and organizations of all sizes.
Hearst
Media & Publishing / AdTech
Diversified US media and information company spanning magazines, newspapers, TV stations and business information.
IBM Watson Studio
RebrandedAI/ML Platform
IBM Watson Studio is an enterprise AI and machine learning platform for building, training, and deploying models.
iQIYI
Video Advertising & Streaming Media
iQIYI is China's leading online video streaming platform, often called the 'Netflix of China,' offering subscription-based and ad-supported content with a robust programmatic advertising ecosystem.
King Digital Entertainment
Mobile Gaming / In-App Advertising
King Digital Entertainment is the mobile gaming giant behind Candy Crush Saga, leveraging massive first-party audience data and in-app advertising across its portfolio of casual games.
Magnite ClearLine
Programmatic Advertising / Connected TV (CTV)
Magnite ClearLine is a self-service, ad-server-agnostic tool that lets agencies buy premium CTV and online video inventory directly from Magnite's sell-side platform without a DSP. Magnite launched it on April 17, 2023.