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Companies

2,956 companies in the AdTech ecosystem

Clear
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Wildfire Systems

Acquired

Social Media Marketing

Wildfire Systems was a social media marketing platform that helped brands create and manage social campaigns, promotions, and contests across multiple social networks.

Social Media ManagementMarketing AnalyticsRedwood City, California
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Wincher

Wincher

SEO Software / Marketing Technology / SaaS

Wincher is a specialized SEO software company that delivers rank tracking and reporting solutions designed for digital marketers, SEO professionals, and website owners. The platform enables users to monitor their website's search engine rankings across multiple keywords and geographic locations, providing real-time, actionable insights to enhance organic search performance. Wincher distinguishes itself by focusing on accuracy, user-friendly reporting, and intuitive data visualization that mak...

Data & AnalyticsMarketing Analytics
Windsor.ai

Windsor.ai

Marketing Technology (MarTech) - Marketing Attribution & Analytics

Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...

Attribution & AnalyticsMarketing Analytics
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Wingman

Sales Enablement / Conversation Intelligence

Wingman is a conversation intelligence platform that helps sales teams analyze calls, meetings, and customer interactions to improve performance and close more deals.

AI-Powered PlatformMarketing TechnologySan Francisco, California
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WINkLink

Blockchain Oracle Services (NOT AdTech)

WINkLink is a decentralized oracle network built on the TRON blockchain, providing real-world data to smart contracts rather than being an AdTech company.

WireWheel

WireWheel

Acquired

Privacy Technology / Data Governance

WireWheel was a privacy and data governance software platform that helped organizations manage consumer data rights requests and compliance obligations before being acquired by OneTrust in 2021.

Privacy & Consent ManagementPrivacy TechnologyArlington, Virginia
Wisemetrics

Wisemetrics

Defunct

Marketing Analytics

Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.

Attribution & AnalyticsMarketing Analytics
Wishpond

Wishpond

Wishpond is a marketing technology company that provides an all-in-one platform for lead generation, marketing automation, and sales. It helps businesses create landing pages, contests, popups, email campaigns, and manage leads to grow their customer base and streamline their marketing efforts.

E-commerce MarketingMarketing Platform
Wistia

Wistia

Video Marketing Platform

Wistia is a premium video marketing and hosting platform specifically designed for businesses seeking to leverage video content as a strategic marketing asset. Founded as an alternative to consumer-focused video platforms like YouTube and Vimeo, Wistia has carved out a distinctive niche in the AdTech and MarTech ecosystem by providing enterprise-grade video solutions with advanced analytics, customization capabilities, and marketing automation features. The platform enables businesses to host...

Video Advertising PlatformMarketing PlatformCambridge, Massachusetts
Wix

Wix

Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.

Commerce TechnologyE-commerce MarketingTel Aviv, Tel Aviv
Wizaly

Wizaly

Acquired

Marketing Attribution & Analytics

Wizaly was a marketing attribution and analytics platform that helped advertisers measure and optimize cross-channel campaign performance before being acquired by Adevinta in 2021.

Data Management PlatformLocation-Based AdvertisingParis, Île-de-France
Wochit

Wochit

Subsidiary

Video Technology/Content Creation

Video creation platform that enables publishers, brands, and marketers to produce professional video content at scale using AI-powered tools and licensed media assets.

Creative PlatformVideo TechnologyNew York, New York
Wondery

Wondery

Acquired

Podcast Advertising & Content

Wondery is a premium podcast network producing narrative-driven shows across true crime, business, sports, and entertainment genres, acquired by Amazon in 2020.

Audio AdvertisingContent DiscoveryLos Angeles, California
WooCommerce

WooCommerce

Acquired

E-commerce Platform

WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive customization capabilities.

Commerce TechnologyE-commerce MarketingSan Francisco, California
Woopra

Woopra

Customer Data Platform (CDP) / Marketing Technology / Customer Analytics

Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in unifying, analyzing, and activating customer data across multiple touchpoints throughout the customer journey. The platform distinguishes itself through its focus on individual-level tracking rather than aggregate analytics, enabling businesses to follow a single customer's complete journey across websites, mobile apps, email campaigns, and other digital channels. This granular approach creates co...

Customer Data PlatformMarketing Analytics
Wootric

Wootric

Acquired

Customer Experience Management

Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer satisfaction.

Marketing AnalyticsCustomer EngagementSan Francisco, California
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WordPress

Content Management / Publisher Tools

WordPress is an open-source content management system (CMS) powering over 40% of websites globally, with advertising capabilities through plugins and WordPress VIP.

Native AdvertisingAd ServerSan Francisco, California
WordStream

WordStream

Acquired

PPC Management & Optimization

WordStream is a PPC management and optimization platform for small and medium-sized businesses, now part of Gannett's LocaliQ digital marketing solutions.

AI-Powered PlatformPPC ManagementBoston, Massachusetts
Workato

Workato

Enterprise Software - Integration Platform as a Service (iPaaS) and Workflow Automation

Workato is an enterprise-grade integration and automation platform that enables organizations to connect applications, automate workflows, and streamline business processes without extensive coding knowledge. The platform combines the accessibility of low-code/no-code tools with the sophistication required for complex enterprise integrations, making it suitable for both technical and non-technical users. Workato's intelligent automation capabilities leverage AI and machine learning to help bu...

Marketing AutomationMountain View, California, United States
Workfront

Workfront

Subsidiary

Work Management / Marketing Operations

Enterprise work management platform that helps organizations manage projects, workflows, and collaboration at scale, now part of Adobe's Experience Cloud.

Creative Management PlatformMarketing TechnologyLehi, Utah
Worldpay

Worldpay

Subsidiary

Payment Processing / Financial Technology

Global payment processing and merchant services provider offering payment acceptance solutions across online, in-store, and mobile channels.

Commerce TechnologyCincinnati, Ohio
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Wowza Media Systems

Video Streaming Infrastructure

Wowza Media Systems provides video streaming software and services for live and on-demand content delivery across multiple platforms and devices.

Connected TV PlatformVideo TechnologyBroomfield, Colorado
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WPP

Marketing Services & Advertising Agencies

WPP is the world's largest advertising and marketing services conglomerate, operating through a network of leading creative, media, and technology agencies.

Data & AnalyticsMarketing PlatformLondon, England
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Wpromote

Digital Marketing Agency / Performance Marketing

Wpromote is a leading independent digital marketing agency specializing in paid media, SEO, analytics, and creative services for mid-market and enterprise brands.

Marketing AgencyPerformance MarketingEl Segundo, California