Companies
Explore technology companies in our intelligence database
Explore technology companies in our intelligence database
Total Companies
519
Active
11
Acquired
10
This Page
24
Everflow is a leading partner marketing platform that serves as critical infrastructure within the AdTech ecosystem, enabling businesses to track, manage, and optimize their performance marketing campaigns and affiliate partnerships. The company's sophisticated technology platform provides end-to-end visibility into marketing partnerships through advanced attribution tracking, real-time analytics, and automated partner management tools. Designed to handle complex tracking scenarios at scale, Everflow supports high-volume campaigns for advertisers, agencies, networks, and brands seeking to maximize their performance marketing ROI. The platform distinguishes itself through enterprise-grade features including fraud detection, smart linking capabilities, and comprehensive reporting dashboards that deliver actionable insights into marketing performance. Everflow has built a strong reputation for combining powerful functionality with intuitive user interfaces, making advanced partner marketing accessible to organizations of varying sizes. The company's focus on ad verification and fraud prevention has positioned it as a trusted solution in an industry increasingly concerned with traffic quality and attribution accuracy. Everflow has demonstrated consistent innovation and growth through strategic acquisitions and continuous platform enhancements. The company has expanded its capabilities to address evolving client needs and industry challenges, including multi-touch attribution, cross-device tracking, and integration with major advertising platforms. As performance marketing and affiliate channels continue to grow in importance within digital marketing strategies, Everflow has solidified its position as a significant player in the partner marketing technology space, serving clients across e-commerce, SaaS, financial services, and other verticals that rely on performance-based marketing channels.
Veritonic is a specialized AdTech company that has established itself as the leading provider of audio analytics and creative intelligence solutions in the rapidly expanding audio advertising market. The company's flagship platform leverages advanced machine learning algorithms and proprietary audience panel data to measure, analyze, and optimize audio content across multiple formats including podcast advertisements, radio spots, sonic branding elements, and voice-enabled applications. By bridging the gap between creative execution and measurable business outcomes, Veritonic enables brands, advertising agencies, and media publishers to make data-driven decisions about their audio marketing investments. The platform's core functionality centers on comprehensive audio testing and performance measurement, analyzing critical elements such as message recall, brand lift, emotional resonance, and purchase intent. Veritonic's technology evaluates audio creatives against industry benchmarks and competitive standards, providing actionable insights that help clients refine their audio strategies. The company serves a diverse client base spanning Fortune 500 brands, creative agencies, podcast networks, and streaming audio platforms, helping them navigate the complexities of audio marketing effectiveness. Through strategic partnerships with major players in the advertising ecosystem and continuous platform innovation, Veritonic has expanded its market presence and positioned itself as critical infrastructure in the modern advertising technology landscape as audio consumption continues to grow across digital channels.
Mobfox is a mobile advertising technology platform specializing in programmatic advertising solutions for in-app environments. Operating as both a supply-side platform (SSP) and ad exchange, the company serves as a critical intermediary in the mobile advertising ecosystem, connecting mobile app publishers and developers with advertisers through real-time bidding (RTB) and programmatic ad serving technologies. The platform enables publishers to monetize their mobile applications efficiently while providing advertisers with access to quality mobile inventory at scale. The company's technology infrastructure supports comprehensive mobile advertising capabilities across both iOS and Android platforms through SDK integration, header bidding functionality, and sophisticated targeting options. Mobfox offers multiple ad format support including banner ads, interstitial ads, native advertising, and video advertisements, all optimized to maximize fill rates and effective cost per mille (eCPM) for publishers. By facilitating efficient transactions within the mobile advertising value chain, Mobfox connects demand-side platforms and direct advertisers with app publishers seeking to generate revenue while maintaining quality user experiences and delivering measurable user acquisition results for advertisers.
Madhive is an advanced television advertising technology platform that operates at the forefront of the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides enterprise-grade infrastructure that enables advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional linear television and modern streaming platforms. By combining the precision targeting capabilities of digital advertising with the scale and impact of television, Madhive addresses the fundamental transformation occurring in how television advertising is bought, sold, and measured in an increasingly fragmented media landscape. The platform offers comprehensive demand-side and supply-side capabilities, functioning as critical infrastructure for programmatic television advertising transactions. Madhive's technology stack supports real-time bidding, advanced audience segmentation, cross-platform campaign management, and granular measurement and attribution capabilities. This dual-sided marketplace approach enables advertisers to reach highly specific audience segments with television-quality creative while simultaneously providing publishers and broadcasters with sophisticated tools to maximize inventory yield and monetization efficiency. Madhive positions itself as an essential technology partner for the television industry's transition toward addressable, programmatic advertising models. The platform emphasizes transparency, interoperability, and compliance with industry standards while addressing critical challenges including audience fragmentation, measurement standardization, and the technical complexity of executing campaigns across diverse streaming platforms and connected devices. By providing enterprise-scale infrastructure that bridges traditional broadcast workflows with modern programmatic capabilities, Madhive serves as a strategic enabler for media companies, advertisers, and technology partners navigating the convergence of television and digital advertising ecosystems.
Mintegral is a global mobile advertising technology platform that specializes in programmatic advertising solutions connecting mobile app developers, publishers, and advertisers through data-driven performance marketing. The company has established itself as a significant player in the mobile ad tech ecosystem by leveraging advanced machine learning algorithms, real-time bidding infrastructure, and predictive analytics to optimize user acquisition campaigns and maximize monetization for publishers. Mintegral's platform supports multiple ad formats including playable ads, video ads, native advertising, and interactive end cards, enabling brands to deliver immersive and engaging advertising experiences across diverse mobile environments. Operating at the intersection of advertising technology and mobile app economics, Mintegral serves clients across high-growth verticals including mobile gaming, e-commerce, fintech, entertainment, and utility applications. The company's technology stack incorporates dynamic creative optimization (DCO), sophisticated audience targeting capabilities, and behavioral analytics to deliver personalized ad experiences while maintaining compliance with evolving privacy regulations such as GDPR, CCPA, and Apple's App Tracking Transparency framework. With a global footprint spanning Asia-Pacific, North America, Europe, and emerging markets, Mintegral processes billions of ad requests daily through its programmatic marketplace, differentiating itself through proprietary algorithms that analyze user behavior patterns, optimize bid strategies in real-time, and predict user lifetime value to improve campaign ROI for advertisers while maximizing eCPM for publishers.
AdBridge is a specialized digital advertising platform that functions as critical infrastructure for enterprise brands and advertising agencies managing complex, multi-channel creative operations. As an integral component of the Extreme Reach ecosystem, AdBridge provides a centralized solution for creative asset management, workflow automation, and cross-channel content distribution. The platform addresses the operational complexities inherent in modern advertising campaigns by streamlining the entire lifecycle of creative assets from initial concept through final delivery across multiple media channels and formats. The platform's core value proposition centers on eliminating friction in advertising workflows through automated processes, sophisticated version control, and collaborative tools that seamlessly connect creative teams, brand managers, media buyers, and external partners. AdBridge enables organizations to maintain brand consistency while ensuring compliance with channel-specific technical requirements, significantly reducing manual handoffs and minimizing errors that commonly occur when managing creative assets across disparate systems. By providing comprehensive approval workflows, automated format conversion capabilities, and centralized asset management, the platform dramatically reduces time-to-market for advertising campaigns while improving operational efficiency. AdBridge primarily serves enterprise-level brands and advertising agencies operating high-volume, multi-channel advertising campaigns that require sophisticated coordination across internal teams and external stakeholders. The platform's deep integration within the broader Extreme Reach advertising technology suite provides users with seamless access to complementary solutions for creative production, media delivery, and campaign analytics, positioning AdBridge as an essential operational tool for organizations seeking to optimize their creative operations and reduce the substantial overhead associated with contemporary advertising campaign management.
Countly is an open-source mobile and web analytics platform founded to provide organizations with comprehensive user behavior tracking and analysis capabilities while maintaining full data ownership and transparency. The platform distinguishes itself in the crowded analytics market by offering both self-hosted and cloud-based deployment options, enabling privacy-conscious organizations and enterprises with strict compliance requirements to maintain complete control over their user data. Countly's architecture supports real-time analytics, crash reporting, push notifications, and advanced user segmentation across mobile applications and web properties. The company operates on a hybrid open-source business model, offering a free community edition alongside commercial enterprise editions with enhanced features, dedicated support, and managed cloud hosting. This approach allows Countly to serve a diverse customer base ranging from startups and developers seeking cost-effective analytics solutions to large enterprise organizations requiring customization, compliance certifications, and enterprise-grade support. The platform has gained traction across multiple industries including e-commerce, gaming, media, and financial services, where data privacy and regulatory compliance are paramount concerns. Countly's comprehensive product analytics solution combines traditional analytics capabilities with modern product management tools, enabling organizations to not only track user behavior but also engage users through targeted push notifications and in-app messaging. The platform's open-source foundation provides transparency into data collection and processing methods, addressing growing concerns about data privacy and enabling organizations to audit and customize the platform to meet specific business and regulatory requirements.
Millennial Media was a pioneering mobile advertising technology platform that established itself as a major player in the programmatic advertising ecosystem during the smartphone revolution. The company operated a sophisticated dual-sided marketplace connecting advertisers and brands with mobile audiences through advanced targeting capabilities, real-time bidding infrastructure, and comprehensive data analytics. Their platform integrated both demand-side platform (DSP) and supply-side platform (SSP) functionalities, enabling efficient programmatic transactions while maintaining brand safety standards and optimizing user experience across mobile applications and websites. The company's technology stack emphasized real-time data processing, cross-device tracking, machine learning algorithms, and dynamic creative optimization to maximize campaign performance and return on advertising spend. Millennial Media served as a critical intermediary in the mobile advertising value chain, helping publishers monetize their mobile inventory while providing advertisers with granular audience segmentation, performance analytics, and data-driven optimization tools. The platform supported various innovative ad formats designed to balance advertiser objectives with publisher revenue goals and end-user engagement across diverse industry verticals.
Adtheorent is a machine learning-powered advertising technology company that has established itself as an innovative player in the programmatic advertising ecosystem. Operating as both a demand-side platform (DSP) and data management platform (DMP), the company leverages advanced predictive modeling and artificial intelligence to deliver precision-targeted advertising campaigns across multiple digital channels. Adtheorent's proprietary technology processes billions of data signals in real-time to identify high-value audiences and optimize campaign performance, serving clients across retail, automotive, healthcare, financial services, and consumer packaged goods verticals. The company's core differentiation lies in its predictive advertising approach, which utilizes custom machine learning models tailored to each individual campaign rather than relying on generic audience segments or third-party cookies. This methodology enables advertisers to identify consumers most likely to take desired actions—whether that's making a purchase, visiting a store location, or engaging with content. Adtheorent's platform supports advertising across display, mobile, video, and connected TV environments, providing comprehensive omnichannel reach with sophisticated attribution and measurement capabilities. Adtheorent serves both brands and agencies through flexible engagement models, offering self-service platform access for sophisticated in-house teams as well as managed service options for clients requiring strategic guidance and campaign execution support. The company's focus on measurable outcomes and privacy-compliant data practices positions it well within an advertising landscape increasingly focused on performance accountability and regulatory compliance. As a publicly traded company following its SPAC merger, Adtheorent continues to invest in expanding its machine learning capabilities and platform infrastructure to address evolving advertiser needs in the cookieless future.
BrightRoll is a programmatic video advertising technology platform that revolutionized digital video advertising through its comprehensive ecosystem connecting advertisers, agencies, and publishers. The company specializes in programmatic video advertising solutions that leverage real-time bidding, advanced data-driven targeting, and sophisticated analytics to enable large-scale video campaigns across connected TV, mobile, desktop, and emerging digital channels. BrightRoll's platform addresses the full spectrum of video advertising needs, from campaign planning and audience targeting to creative optimization and performance measurement, while maintaining strict brand safety standards and campaign transparency. The company's technology infrastructure was designed to handle the complexity of modern video advertising at scale, serving enterprise advertisers and agencies seeking to maximize ROI through programmatic buying methods. BrightRoll integrated both demand-side and supply-side capabilities, offering publishers monetization solutions for their video inventory while providing advertisers with sophisticated tools for cross-device reach, audience precision, viewability standards, and attribution measurement. Operating within the rapidly expanding programmatic video advertising market, BrightRoll positioned itself as a comprehensive partner for marketing organizations navigating the evolving digital media landscape driven by increased video consumption across streaming platforms, social media, and connected devices.
Videology was a comprehensive video advertising technology platform that served as a critical infrastructure provider in the programmatic video advertising ecosystem. The company offered an integrated solution that combined demand-side platform (DSP) and supply-side platform (SSP) capabilities, enabling brands, agencies, and publishers to plan, execute, and measure video advertising campaigns across multiple screens including desktop, mobile, and connected TV. Videology's platform was built on data-driven insights and real-time bidding technology, allowing advertisers to target specific audiences at scale while providing publishers with sophisticated tools to monetize their video inventory effectively. The platform distinguished itself by bridging traditional television advertising with digital video, offering a unified interface for managing omnichannel video campaigns across linear TV, connected TV (CTV), and digital video properties. Videology supported various video ad formats including in-stream, out-stream, and CTV advertising, with emphasis on cross-screen measurement and attribution. The company's technology stack focused on audience targeting capabilities, programmatic buying efficiency, and comprehensive analytics to optimize campaign performance and demonstrate return on investment for advertisers while maximizing yield for publishers in an increasingly fragmented media landscape.
Securiti is a leading enterprise privacy technology company that delivers comprehensive AI-powered solutions for data privacy, security, and governance across global regulatory frameworks. The company's unified platform enables organizations to navigate complex compliance requirements including GDPR, CCPA, LGPG, and other international data protection regulations through intelligent automation. Securiti's technology combines privacy management, data governance, and security capabilities to help enterprises discover, classify, and protect sensitive data across cloud, on-premise, and hybrid infrastructures. Serving enterprise clients across financial services, healthcare, technology, and retail sectors, Securiti addresses the critical challenge of managing personal data at scale while maintaining regulatory compliance. The platform leverages machine learning and artificial intelligence to automate data subject rights management, privacy impact assessments, consent management, and data discovery processes. As global data privacy regulations continue to expand and consumer expectations for data transparency intensify, Securiti positions itself as essential infrastructure for organizations building privacy-first operations and maintaining stakeholder trust through comprehensive compliance automation and intelligent data protection capabilities.
Extreme Reach is a leading enterprise video advertising technology platform that provides comprehensive end-to-end solutions for managing the complete lifecycle of video advertising campaigns across multiple channels. Founded to address the growing complexity of multi-platform video advertising, the company serves major brands, advertising agencies, and media companies by streamlining video ad creation, trafficking, distribution, and measurement across linear TV, connected TV (CTV), digital, and social media environments. The platform's comprehensive workflow automation and centralized campaign management capabilities enable advertisers to significantly reduce production costs, accelerate time-to-market, and optimize performance across increasingly fragmented media landscapes. Operating at the convergence of advertising technology (AdTech) and marketing technology (MarTech), Extreme Reach has established itself as a critical infrastructure provider in the video advertising ecosystem. The platform facilitates seamless collaboration between creative teams, media buyers, and publishers while delivering real-time analytics and reporting capabilities. In an era where video content requires versioning, localization, and optimization for dozens of different platforms, formats, and technical specifications, Extreme Reach's enterprise-grade solutions address the inefficiencies and errors inherent in manual processes, making it an essential tool for large-scale advertisers navigating the complexities of modern omnichannel video campaigns.
Kick is a live streaming platform launched in 2022 that positions itself as a creator-friendly alternative to established platforms like Twitch. Operating at kick.com, the platform enables content creators to broadcast live video content to audiences while offering a more favorable revenue-sharing model for streamers. The platform has gained significant attention in the streaming community for its competitive creator compensation structure and less restrictive content policies, attracting high-profile streamers seeking alternatives to traditional platforms. While the provided description characterizes Kick as an advertising technology (AdTech) platform, the primary market identity of kick.com is definitively as a live streaming service. Like most streaming platforms, Kick does incorporate advertising technology as part of its monetization infrastructure, enabling advertisers to reach engaged audiences through video ads, sponsorships, and branded content opportunities. However, this represents a revenue mechanism rather than the core business offering. The platform's business model centers on content streaming with integrated advertising capabilities, similar to YouTube, Twitch, or other video platforms that utilize AdTech to generate revenue while primarily serving as content distribution networks. Kick is backed by significant investment and operates as part of the Easygo Entertainment ecosystem, with connections to online gambling and gaming industries. The platform has pursued aggressive growth strategies, including lucrative creator contracts and lower platform fees compared to competitors, positioning itself to capture market share in the competitive live streaming space. The company's operational focus remains on building a robust streaming community and technology infrastructure rather than serving as a standalone AdTech solutions provider to external businesses.
Adstream is a global technology platform that serves as critical infrastructure for the advertising and media industry, specializing in digital asset management (DAM) and video advertising distribution solutions. The company provides comprehensive end-to-end workflow solutions that enable brands, advertising agencies, and media companies to efficiently manage, distribute, and track advertising content across multiple channels and markets worldwide. Adstream's platform addresses the complex technical challenges of advertising delivery, including format conversion, quality control, compliance verification, and delivery logistics across television, digital video, cinema, and out-of-home advertising channels. As a trusted intermediary in the advertising supply chain, Adstream connects creative agencies with media publishers and broadcasters globally, handling high-volume advertising campaigns with enterprise-level security, scalability, and reliability. The platform integrates seamlessly with major advertising technology systems, media planning tools, and broadcast management systems, positioning itself as an essential component of modern advertising operations. Through continuous innovation in cloud-based delivery, automation, and analytics capabilities, Adstream helps clients reduce operational costs, accelerate time-to-market for campaigns, and maintain brand consistency across global advertising initiatives, making it an indispensable partner for organizations navigating the complexities of multi-channel advertising distribution.
Best Buy Ads is the retail media advertising division of Best Buy Co., Inc., one of North America's largest consumer electronics retailers with over 1,000 stores and a dominant e-commerce presence. The platform leverages Best Buy's extensive first-party customer data, loyalty program insights, and massive digital footprint to enable consumer electronics brands, technology manufacturers, and related advertisers to reach highly qualified shoppers with demonstrated purchase intent. With millions of monthly visitors across Best Buy's digital properties, the platform provides sophisticated targeting capabilities based on shopping behavior, purchase history, product interests, and demographic information. As a retail media network, Best Buy Ads capitalizes on the rapidly growing trend of retailers monetizing their customer data and digital real estate, positioning itself within one of the fastest-growing segments in digital advertising. The platform offers multiple ad formats including sponsored product listings, display advertising, video ads, and email sponsorships, enabling brands to reach consumers at critical moments throughout their purchase journey. Best Buy Ads competes in the increasingly competitive retail media space alongside networks like Amazon Advertising, Walmart Connect, Target Roundel, and other retailer-owned media platforms, differentiating itself through its specialization in consumer electronics and technology products, which attracts a highly engaged and affluent customer base with strong purchase intent in this category.
Midroll Media was a pioneering podcast advertising network that fundamentally transformed podcast monetization through strategic mid-roll ad placements and sophisticated audience targeting. Founded during the podcast industry's formative growth phase, the company established itself as the premium marketplace connecting advertisers with highly engaged podcast audiences across diverse content categories. Midroll Media's platform leveraged advanced audience analytics and targeting capabilities to deliver measurable results for advertisers while ensuring authentic integration within podcast content, representing some of the most popular podcasts in the industry and facilitating millions of dollars in advertising transactions. The company was acquired by and integrated into Stitcher, a leading podcast listening platform and content network owned by SiriusXM. This strategic integration combined Midroll Media's advertising technology and sales expertise with Stitcher's extensive podcast catalog and listener base, creating a comprehensive podcast ecosystem. As part of the Stitcher family, Midroll Media's legacy continues through advanced programmatic advertising capabilities, dynamic ad insertion technology, and sophisticated attribution modeling that serves both direct-to-consumer brands and enterprise advertisers seeking to reach engaged, loyal audiences in the rapidly growing podcast medium. The company's innovations established best practices for podcast monetization that continue to influence the industry today.
Tribe Dynamics is a specialized marketing analytics platform that focuses exclusively on influencer marketing measurement and optimization. The company provides enterprise brands and agencies with sophisticated tools to track, analyze, and maximize the return on investment of their influencer marketing campaigns through proprietary metrics and data-driven insights. By aggregating data from multiple social media channels, Tribe Dynamics offers a comprehensive view of brand presence, influencer effectiveness, and earned media value across the digital ecosystem. The platform differentiates itself through its emphasis on earned media measurement, helping brands understand not only paid influencer partnerships but also organic brand advocacy and community engagement. Tribe Dynamics serves as a bridge between brands and content creators, enabling marketing teams to identify high-performing influencers, measure campaign performance in real-time, and conduct competitive benchmarking against industry peers. This data-driven approach allows marketing executives to make informed decisions about influencer partnerships, budget allocation, and overall campaign strategy. Tribe Dynamics primarily serves enterprise brands and agencies in the beauty, fashion, lifestyle, and consumer goods sectors where influencer marketing plays a critical role in brand awareness and customer acquisition. The platform's analytics capabilities provide marketing teams with the insights needed to navigate the complex landscape of influencer marketing, ultimately driving more efficient and effective influencer marketing programs that deliver measurable business results.
The OpenRTB Consortium is a non-profit standards organization that serves as the governing body for the OpenRTB (Real-Time Bidding) protocol, the foundational technical specification enabling programmatic advertising transactions globally. Established to bring together leading advertising technology companies, demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and publishers, the consortium facilitates collaborative development of protocols that power billions of real-time ad auctions daily. Through its standardization efforts, the organization reduces integration complexity across the digital advertising ecosystem and enables efficient programmatic transactions at massive scale. Operating through a collaborative governance model, the consortium allows member companies to contribute to protocol development, propose enhancements, and vote on specification updates. Beyond the core RTB protocol, the organization maintains related specifications including AdCOM (Advertising Common Object Model) and OpenMedia, which standardize data structures and communication protocols across display, video, native, audio, and connected TV advertising channels. The consortium actively addresses critical industry challenges including privacy compliance, supply chain transparency, and identity solutions in the post-cookie era. With global influence and near-universal adoption by major programmatic advertising platforms, the OpenRTB protocol has become the de facto standard for automated media buying and selling. Through regular specification updates, technical working groups, and continuous industry collaboration, the consortium shapes the future of digital advertising infrastructure, ensuring the programmatic ecosystem can adapt to technological evolution, regulatory requirements, and market changes while maintaining operational efficiency and scale.
Vdopia is a mobile-first video advertising technology platform specializing in programmatic video advertising solutions for the mobile ecosystem. The company operates at the intersection of mobile video consumption and programmatic advertising, providing comprehensive end-to-end solutions that connect brands, agencies, and publishers in the rapidly expanding mobile video advertising marketplace. Through its proprietary technology infrastructure, Vdopia enables sophisticated video campaign creation, distribution, optimization, and monetization across both mobile applications and mobile web environments. The platform's technological foundation leverages advanced programmatic capabilities including real-time bidding (RTB), machine learning-driven optimization algorithms, and dynamic creative optimization engines. Vdopia addresses critical industry requirements such as viewability measurement, brand safety protocols, granular audience targeting, fraud prevention, and cross-device campaign management. The company serves a diverse global client portfolio spanning multiple verticals including gaming, entertainment, e-commerce, financial services, and lifestyle brands, supporting various video ad formats including in-stream, out-stream, rewarded video, and interactive video advertisements. Vdopia differentiates itself in the competitive mobile advertising technology landscape through its video-specific focus, mobile-native architecture, emphasis on premium inventory quality, and transparent performance analytics that enable data-driven campaign optimization. The platform serves as a critical technology bridge between advertisers seeking mobile video reach and publishers looking to effectively monetize their mobile inventory through sophisticated programmatic solutions.
ForgeRock is a leading enterprise-grade digital identity and access management (IAM) platform provider that specializes in securing digital identities across customer, workforce, and IoT ecosystems. The company delivers comprehensive identity solutions that enable organizations to authenticate users, manage access privileges, and maintain compliance with regulatory requirements while providing seamless user experiences. ForgeRock's platform combines identity governance, access management, intelligent authentication, and directory services to address the complex security challenges facing modern enterprises in their digital transformation journeys. Serving enterprise clients across financial services, healthcare, telecommunications, retail, and government sectors, ForgeRock has established itself as a strategic identity infrastructure partner for organizations requiring robust security postures. The platform supports both cloud-native and hybrid deployment models, offering flexibility for enterprises at various stages of cloud adoption. ForgeRock's solutions address critical business needs including zero trust security architectures, customer identity and access management (CIAM), workforce identity management, and API security, positioning the company as a comprehensive identity platform provider in an increasingly complex threat landscape where balancing security with user experience is paramount.
Cylance is a pioneering cybersecurity technology company that revolutionized endpoint protection through its artificial intelligence and machine learning-based threat prevention platform. Founded in 2012 and headquartered in Irvine, California, the company distinguished itself by moving away from traditional signature-based antivirus approaches toward predictive, AI-driven threat detection and prevention. Cylance's core technology utilizes mathematical models and algorithmic science trained on hundreds of millions of malware samples to identify and block both known and unknown threats before execution, including advanced persistent threats, malware, and zero-day attacks. The company's flagship product, CylancePROTECT, provides lightweight endpoint security for enterprises, servers, and mobile devices without requiring constant cloud connectivity or signature updates. This approach significantly reduced system resource consumption while improving threat detection accuracy and minimizing false positives. Cylance served enterprise clients across financial services, healthcare, government, manufacturing, and technology sectors, offering solutions that integrated with existing security infrastructure while providing advanced threat intelligence capabilities. In February 2019, Cylance was acquired by BlackBerry Limited for $1.4 billion, marking a strategic expansion of BlackBerry's cybersecurity portfolio. Post-acquisition, Cylance operates as a subsidiary under the BlackBerry brand, with its AI-powered endpoint security solutions integrated into BlackBerry's broader enterprise security and IoT offerings. The acquisition enabled BlackBerry to strengthen its position in the enterprise security market while maintaining Cylance's innovative AI-driven approach to threat prevention.
Carbon Black is a leading cybersecurity company specializing in next-generation endpoint security and compliance solutions. The company pioneered cloud-native endpoint protection platforms (EPP) and endpoint detection and response (EDR) technologies that leverage behavioral analytics, continuous monitoring, and machine learning to protect organizations from sophisticated cyberattacks, malware, and ransomware threats. Carbon Black's security platform provides real-time visibility into endpoint activities across enterprise environments, enabling security teams to detect, investigate, and remediate threats efficiently through advanced threat hunting and incident response capabilities. Serving enterprise and mid-market organizations across financial services, healthcare, government, retail, and technology sectors, Carbon Black has established itself as a significant player in the endpoint security market. The company's approach combines prevention, detection, and response capabilities in a unified platform, moving beyond traditional signature-based antivirus solutions to behavioral-based detection methodologies. Their architecture emphasizes lightweight agent deployment, cloud-scale data collection, and seamless integration with existing security infrastructure, enabling security operations centers (SOCs) to reduce attack surfaces while maintaining operational efficiency. Carbon Black was acquired by VMware in October 2019 for approximately $2.1 billion and subsequently became part of Broadcom's portfolio following Broadcom's acquisition of VMware in 2023, now operating under the VMware Carbon Black brand.
Incapsula is a cloud-based security and performance optimization platform that specializes in protecting web applications and accelerating content delivery for enterprises and digital businesses. The company provides a comprehensive suite of solutions including content delivery network (CDN) services, DDoS protection, web application firewall (WAF), and bot mitigation capabilities. Built on a globally distributed network infrastructure, Incapsula's platform combines advanced security technologies with intelligent traffic management to defend against cyber threats while maintaining optimal website performance and availability. Serving industries such as e-commerce, financial services, media and entertainment, gaming, and SaaS providers, Incapsula addresses the critical needs of organizations that require enterprise-grade protection for mission-critical web applications. The platform leverages real-time threat intelligence, adaptive security policies, and cloud-native architecture to automatically scale and handle traffic spikes while absorbing large-scale attacks without impacting legitimate users. Incapsula was acquired by Imperva in 2014 and has since been integrated into Imperva's broader application security portfolio, continuing to operate as a key component of Imperva's cloud-based security offerings under the Imperva brand.