Yelp Advertising

Leading local business advertising platform in the US, leveraging high-intent consumer search behavior and a large review ecosystem to serve SMB advertisers.

Yelp Advertising is the monetization and advertising arm of Yelp Inc., the well-known local business review and discovery platform. It offers a suite of advertising products primarily targeting small and medium-sized businesses (SMBs) that want to increase visibility among consumers who are actively searching for local services. Yelp's advertising model leverages its massive base of user-generated reviews and high purchase-intent audience to deliver cost-per-click (CPC) ads, enhanced business profiles, and multi-location advertising solutions. The platform is particularly valued for its ability to connect businesses with consumers at the bottom of the purchase funnel. Yelp Advertising operates across self-serve and managed service models, allowing businesses of all sizes to participate. Its products include Yelp Ads (sponsored search placements), Business Page upgrades, and the Yelp Audiences product for off-platform targeting. Yelp also offers a partner program for agencies and multi-location brands, enabling programmatic and managed campaign management at scale. The platform's strength lies in its first-party intent data derived from over 200 million reviews and hundreds of millions of monthly visitors. In the AdTech ecosystem, Yelp Advertising occupies a niche but significant position as a local advertising network with strong SMB penetration. It competes with Google Local Services Ads, Meta's local advertising tools, and other local-focused platforms. Yelp has increasingly invested in automation and AI-driven ad optimization to improve ROI for advertisers, and its revenue is predominantly advertising-driven, making it a pure-play local digital advertising business.