Oracle Marketing Cloud

Rebranded

Austin, Texas, United States · Founded 2012

10001+ employees · ORCL

Sourced & current · updated Jul 13, 2026Website

Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until being rebranded and integrated into Oracle CX Marketing in 2017-2018.

Where they sit

Stack tier: Core Platforms (S)

Marketing CloudMarketing AutomationCustomer Engagement

Formerly one of the top three enterprise marketing cloud platforms globally, competing directly with Salesforce and Adobe before being absorbed into Oracle CX Cloud

Ownership

Parent: Oracle

Subsidiaries

Oracle Eloqua

Oracle Unity CDP

Competitors

Adobe

Adobe Experience Cloud

Salesforce Marketing Cloud