O
Oracle Marketing Cloud
RebrandedAustin, Texas, United States · Founded 2012
10001+ employees · ORCL
Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until being rebranded and integrated into Oracle CX Marketing in 2017-2018.
Where they sit
Stack tier: Core Platforms (S)
Marketing CloudMarketing AutomationCustomer Engagement
Was one of the 'Big Four' enterprise marketing clouds alongside Salesforce, Adobe, and IBM, with particular strength in B2B automation and third-party audience data.
Ownership
Parent: Oracle Corporation
Subsidiaries