Instacart Ads
San Francisco, California, United States · Founded 2012
1001-5000 employees · CART
Sourced & current · updated Oct 9, 2026Website
Instacart Ads is a retail media network (RMN) that enables brands to reach consumers at the point of purchase through a performance-based, pay-per-click advertising model, promoting sponsored product ads directly within the Instacart grocery platform.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsRetail Media PlatformProgrammatic Platform
Leading grocery-focused retail media network with dual positioning as both a media destination and retail media technology provider for third-party retailers
Ownership
Parent: Maplebear Inc.
