I
Instacart Ads
San Francisco, California, United States · Founded 2012
1001-5000 employees · CART
Instacart Ads is the retail media advertising platform of Instacart, enabling CPG brands to reach shoppers through sponsored products, display ads, and shoppable campaigns across the grocery delivery marketplace.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsRetail Media PlatformProgrammatic Platform
Leading grocery-focused retail media network in North America, competing directly with Amazon Advertising and Walmart Connect for CPG ad budgets
Ownership
Parent: Maplebear Inc. (Instacart)