Adobe CX Enterprise

Adobe CX Enterprise is Adobe's customer-experience software portfolio — analytics, data, content, journeys, commerce and advertising — which replaced the Adobe Experience Cloud name at Adobe Summit on April 20, 2026.

Where they sit

Customer Data PlatformMarketing CloudDemand Side Platform (DSP)

A leading enterprise customer-experience platform, competing directly with Salesforce, Oracle, and SAP CX suites, differentiated by deep creative-to-delivery integration and AI agent capabilities.

Ownership

Parent: Adobe

Subsidiaries

Adobe Advertising

Adobe Analytics

Adobe Brand Concierge

Adobe Campaign

Adobe Commerce

Adobe Customer Journey Analytics

Adobe Experience Manager

Adobe Experience Platform

Competitors

Oracle Marketing Cloud

Agentforce

Marketing Cloud Next

Sitecore

Zeta Global

Annalect

Galileo

Kinesso