News
19,331 articles covering the AdTech ecosystem
IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video
The Highly Anticipated IAB Main Stage Returns on March 25 New York – February 26, 2026 – The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven insights, creative expression, measurement, attribution, and agentic execution. With investments and optimization … Continued The post IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video appeared first on IAB.
Automation vs Control: Striking the Balance with AI
With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control? The post Automation vs Control: Striking the Balance with AI appeared first on ExchangeWire.com.
Ogury bringt Persona-basiertes Targeting ins Connected TV
Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury bringt Persona-basiertes Targeting ins Connected TV appeared first on ExchangeWire.com.
Ogury estende la pubblicità basata sulle personas alla Connected TV
Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...] The post Ogury estende la pubblicità basata sulle personas alla Connected TV appeared first on ExchangeWire.com.
AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de publicidad en vídeo
AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...] The post AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de publicidad en vídeo appeared first on ExchangeWire.com.
Idaho’s burlap ‘Haute Potato Collection’ hits New York Fashion Week
EvansHardy+Young turns vintage potato bags into couture in a fun Grand Central activation.
Samuel L. Jackson checks into the Hotel Superstar for Adidas Originals
Directed by Thibaut Grevet, a new cinematic spot gathers Jennie, Kendall Jenner, James Harden and more under one roof.
Coach embraces Gen Z’s love of reading with bag charms for bookworms
The Spring 2026 campaign includes fully readable mini-books and a film with Elle Fanning, Storm Reid and Paige Bueckers.
Brandtech Names Regional CEOs to Power AI Push In Key Markets
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
WBD CEO Addresses ‘Highly Competitive’ Sales Process as Netflix Deal Comes Under Question
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
EXCLUSIVE: MS NOW Names Scott Foster White House Director
The network also announced that Ali Velshi has become its chief data reporter.
5 Key Takeaways From WPP’s Turnaround Plan
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
Showing up in the age of AI search
Struggling to track brand visibility in the age of AI? Join our MarTech session to learn practical strategies that bridge the gap between SEO and LLMs. The post Showing up in the age of AI search appeared first on MarTech.
How to create demand when buyers don’t see the problem
Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category. The post How to create demand when buyers don’t see the problem appeared first on MarTech.
How to turn everyday marketing campaigns into market research
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. The post How to turn everyday marketing campaigns into market research appeared first on MarTech.
Rising demand for principal media buying underpins WPP’s turnaround plan
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.
WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go”
Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.
Snap Inc. Launches New Performance Advertising Suite with AI Optimization
Snapchat parent company Snap has unveiled a new suite of AI-powered advertising tools designed to improve campaign performance and ROI for direct-response advertisers. The tools include automated creative optimization and predictive audience targeting.
UK Competition and Markets Authority Proposes New Rules for Digital Advertising
The UK's CMA has published proposed regulations targeting anti-competitive practices in digital advertising, specifically addressing concerns about self-preferencing by major platforms. The rules could require operational separation of advertising businesses from other services.
Forrester Research: Retail Media Networks to Capture 25% of Digital Ad Spend by 2026
New research from Forrester predicts retail media networks will account for one-quarter of all digital advertising spending by 2026, driven by first-party data advantages and commerce-driven attribution. The report identifies consolidation and standardization as key industry challenges.
Roku Announces Expansion of Shoppable TV Ads with New Commerce Partners
Roku is expanding its shoppable advertising capabilities through new partnerships with major e-commerce platforms, enabling direct purchase from streaming TV ads. The company is also launching performance-based pricing models for interactive ad formats.
Adobe Announces Acquisition of Marketing Attribution Platform Measured
Adobe has agreed to acquire marketing attribution company Measured for an undisclosed sum, integrating its incrementality measurement capabilities into Adobe Experience Cloud. The acquisition strengthens Adobe's position in cross-channel marketing measurement as third-party cookies phase out.
Google To Test Search Changes In EU After DMA Charges, Per Report via @sejournal, @MattGSouthern
Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The post Google To Test Search Changes In EU After DMA Charges, Per Report appeared first on Search Engine Journal.
IPA names DEI champions on iList 2026 shortlist
Judges to interview all contenders ahead of the IPA Talent & Diversity Conference in April.