UK Competition and Markets Authority Proposes New Rules for Digital Advertising
Last updated Feb 26, 2026 by the ATDb Editorial Team · Connections updated May 3, 2026
Summary
The UK's CMA has published proposed regulations targeting anti-competitive practices in digital advertising, specifically addressing concerns about self-preferencing by major platforms. The rules could require operational separation of advertising businesses from other services.
Details
The UK's CMA has published proposed regulations targeting anti-competitive practices in digital advertising, specifically addressing concerns about self-preferencing by major platforms. The rules could require operational separation of advertising businesses from other services.