Snap Inc. Launches New Performance Advertising Suite with AI Optimization

Snapchat parent company Snap has unveiled a new suite of AI-powered advertising tools designed to improve campaign performance and ROI for direct-response advertisers. The tools include automated creative optimization and predictive audience targeting.

Snapchat parent company Snap has unveiled a new suite of AI-powered advertising tools designed to improve campaign performance and ROI for direct-response advertisers. The tools include automated creative optimization and predictive audience targeting.