Adobe Announces Acquisition of Marketing Attribution Platform Measured
Last updated Feb 26, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Adobe has agreed to acquire marketing attribution company Measured for an undisclosed sum, integrating its incrementality measurement capabilities into Adobe Experience Cloud. The acquisition strengthens Adobe's position in cross-channel marketing measurement as third-party cookies phase out.
Details
Adobe has agreed to acquire marketing attribution company Measured for an undisclosed sum, integrating its incrementality measurement capabilities into Adobe Experience Cloud. The acquisition strengthens Adobe's position in cross-channel marketing measurement as third-party cookies phase out.