Adobe Announces Acquisition of Marketing Attribution Platform Measured

Summary

Adobe has agreed to acquire marketing attribution company Measured for an undisclosed sum, integrating its incrementality measurement capabilities into Adobe Experience Cloud. The acquisition strengthens Adobe's position in cross-channel marketing measurement as third-party cookies phase out.

Details

Adobe has agreed to acquire marketing attribution company Measured for an undisclosed sum, integrating its incrementality measurement capabilities into Adobe Experience Cloud. The acquisition strengthens Adobe's position in cross-channel marketing measurement as third-party cookies phase out.