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19,334 articles covering the AdTech ecosystem
WPP–profile, facts and figures
Ad Age Datacenter’s profile of WPP with facts, figures and a look back at its biggest deals.
Show’s Over: Netflix Declines to Up Offer After WBD Chooses Paramount Bid [UPDATED]
Netflix is out after WBD calls Paramount bid 'superior.'
Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
WPP targets £500 million in annual savings—CEO on job cuts, potential agency sales and a big bet on principal media
WPP will be looking to hire more “AI-native” employees and there will be job cuts, CEO Cindy Rose said.
Watch the newest commercials from Verizon, Allstate, Instagram and more
Hockey great Alexander Ovechkin stars in the latest from Verizon.
Week of Feb. 16 Evening News Ratings: World News Tonight Sees Growth
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
Week of Feb. 16 Morning News Ratings: Today Remains No. 1 Despite Losing Viewers
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
Week of Feb. 16 Cable News Ratings: Across-the-Board Declines
MS NOW fell by single digits outside of the primetime demo.
Salesforce targets telecom churn with AI agents
Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities. The post Salesforce targets telecom churn with AI agents appeared first on MarTech.
The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847 […] The post The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech appeared first on AdExchanger.
WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label
During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco. The post WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label appeared first on AdExchanger.
How The Children’s Place embraces modern parenting with new brand platform
The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.
Kayak pokes fun at millennial travel anxiety in new brand platform
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
How Coach cocreated a campaign with Gen Z communities around the world
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
TikTok, MLB tap into growing baseball fandom with expanded content tie-up
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
Will Gap’s new loyalty program meet the moment?
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
WPP abandons holding company model in major strategic overhaul
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”
Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses via @sejournal, @hethr_campbell
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026. The post Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses appeared first on Search Engine Journal.
From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail via @sejournal, @TaylorDanRW
See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage. The post From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail appeared first on Search Engine Journal.
How Researchers Reverse-Engineered LLMs For A Ranking Experiment via @sejournal, @martinibuster
Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions. The post How Researchers Reverse-Engineered LLMs For A Ranking Experiment appeared first on Search Engine Journal.
When Google Is No Longer A Verb: Search Becoming Infrastructure via @sejournal, @DuaneForrester
Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation. The post When Google Is No Longer A Verb: Search Becoming Infrastructure appeared first on Search Engine Journal.
We’re Bringing The SEJ Newsroom To You, Live [Free Event] via @sejournal, @hethr_campbell
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very special guests, to help you master AI search visibility this year. This is SEJ Live, a new series we’ve been building behind the scenes, and I couldn’t be more excited to see it come to life. Here’s why this matters right now: I’m seeing a huge disconnect between leadership and the marketing teams doing the work. Leadership wants performance yesterday, but those with their feet on the ground know that customer behaviors have changed. The […] The post We’re Bringing The SEJ Newsroom To You, Live [Free Event] appeared first on Search Engine Journal.
TK Maxx campaign presents cat as global fashion industry shoo-in
Campaign by Wieden & Kennedy London will run in multiple European markets
Review of the Week: Channel 4 lets the filth flow freely
The fountain was made by 4Creative to promote three-part drama series Dirty Business.