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How Coach cocreated a campaign with Gen Z communities around the world

How Coach cocreated a campaign with Gen Z communities around the world

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

Last updated Feb 26, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Feb 26, 2026
Topic
Coach
Mentions
1