Roku Announces Expansion of Shoppable TV Ads with New Commerce Partners

Roku is expanding its shoppable advertising capabilities through new partnerships with major e-commerce platforms, enabling direct purchase from streaming TV ads. The company is also launching performance-based pricing models for interactive ad formats.

Roku is expanding its shoppable advertising capabilities through new partnerships with major e-commerce platforms, enabling direct purchase from streaming TV ads. The company is also launching performance-based pricing models for interactive ad formats.