Roku Announces Expansion of Shoppable TV Ads with New Commerce Partners
Last updated Feb 26, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Roku is expanding its shoppable advertising capabilities through new partnerships with major e-commerce platforms, enabling direct purchase from streaming TV ads. The company is also launching performance-based pricing models for interactive ad formats.
Details
Roku is expanding its shoppable advertising capabilities through new partnerships with major e-commerce platforms, enabling direct purchase from streaming TV ads. The company is also launching performance-based pricing models for interactive ad formats.