News

xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange

xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...] The post xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange appeared first on ExchangeWire.com.

Publicis hires former WPP Studio X global chief operating officer Sean Palmer

Palmer relocates to London after 20 years at rival WPP.

Amazon Ads unveils ‘Creative Agent’ chatbot to create ads

Tool can support ideation, scriptwriting, images and music.

Overheard at the Digiday AI Marketing Strategies event

Marketers, brands, and tech companies chat in-person at Digiday's AI Marketing Strategies event about internal friction, how best to use AI tools, and more.

With AI backlash building, marketers reconsider their approach

With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.

Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

Amazon plans an AI content marketplace to join Microsoft's efforts and pay publishers — but it relies on AI com stop scraping for free.

Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules

TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling counterfeit products. The post TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules appeared first on AdExchanger.

When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation. In a prompt-driven environment like […] The post When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising appeared first on AdExchanger.

Lunar New Year 2026: The Opportunities and Challenges for Advertisers

With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about. As the holiday approaches, what should advertisers consider?  In just over three weeks, China’s Spring Festival, [...] The post Lunar New Year 2026: The Opportunities and Challenges for Advertisers appeared first on ExchangeWire.com.

Retargeting Has Found Its Way to the Chatbots

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

15 Fixes To Improve Low Conversion Rates In Google Ads via @sejournal, @brookeosmundson

Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.

Week of Feb. 2 Cable News Ratings: Fox News Only Network to Grow

Fox News had its highest-rated week in total viewers and the demo since September 2025.

What The Data Shows About Local Rankings In 2026 [Webinar] via @sejournal, @hethr_campbell

Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies. The post What The Data Shows About Local Rankings In 2026 [Webinar] appeared first on Search Engine Journal.

Super Bowl 2026 ads showed what works (and doesn’t) on the big stage

The Super Bowl may be over, but we’re still dissecting the ads and what brands can learn from the successes (and failures) as they begin thinking about next year’s Big Game.

Warburtons - 150 Years in the Baking - 2m

CMO Job Moves Database

Find details on the latest chief marketing officer hires in this database, exclusive to Ad Age All Access subscribers.

Workday CMO Emma Chalwin on Humanizing B2B Marketing

Plus, why acquiring new customers are not the best way to growth.

Week of Feb. 2 Evening News Ratings: World News Tonight Leads

NBC's Nightly News was the only broadcast with viewership gains in both measured categories.

Criteo Says It’s Bullish On The Future, But The Market’s All Bears

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […] The post Criteo Says It’s Bullish On The Future, But The Market’s All Bears appeared first on AdExchanger.

How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield

Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition, floors and signals across other […] The post How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield appeared first on AdMonsters.

Publicis won twice as many new business pitches as WPP or Omnicom in 2025

Publicis’ estimated new business revenue from creative exceeded that from media.

From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear

Fixing the business, not just the brand.