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News UK turns The Times’ first-party data into synthetic audiences for advertisers | ATDb

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News UK turns The Times’ first-party data into synthetic audiences for advertisers

News UK turns The Times’ first-party data into synthetic audiences for advertisers

DigidayApril 27, 2026Jessica DaviesRead original

Last updated Apr 27, 2026 by RSS Ingestion

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News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.