Attention Metrics in 2026: From Novelty to Necessity — A Buyer's Perspective
Articlewarc.com
WARC's research team surveys 400 media buyers on their adoption of attention-based metrics as a replacement or supplement to viewability. The data shows that 61% of buyers now include attention scores in media plans, up from 38% in 2024, with eye-tracking and scroll-depth signals gaining the most traction.
Last updated Apr 25, 2026 by the ATDb Editorial Team