Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?

In the world of academia, a demographic cliff is looming, and TikTok might be the most reliable safety net for the schools teetering on the brink. As the total student pool dwindles, academic institutions are increasing their marketing budgets to convince potential pupils to enroll with them -- and a lot of the resulting campaigns are being distributed across teens' favorite social media feeds. The phrase "demographic cliff" refers to a sharp decline in U.S. birthrates that coincided with the onset of the 2008 financial crisis. Birthrates have not fully recovered in the 18 years since, so schools are facing a new reality: Students, who were previously an abundant resource, are becoming scarcer with each passing year. Visit Tubefilter for more great stories.