Forrester Wave: Identity Resolution Platforms Q2 2026 — Key Takeaways for Marketers

Forrester's latest Wave evaluation of identity resolution platforms ranks LiveRamp, Neustar, and Experian as Leaders, while noting that AI-driven probabilistic matching from challengers is closing the accuracy gap. The report highlights that first-party data activation capability is now the primary differentiator among enterprise buyers.

Forrester's latest Wave evaluation of identity resolution platforms ranks LiveRamp, Neustar, and Experian as Leaders, while noting that AI-driven probabilistic matching from challengers is closing the accuracy gap. The report highlights that first-party data activation capability is now the primary differentiator among enterprise buyers.