For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping

ShopMy is offering a new solution for fashion influencers who obsess over their outfits. The influencer marketing and ecommerce firm has announced Noir, a platform that pairs prestigious creators with personal stylists who can help them choose their next looks. Noir arrives at a time when many tech companies are implementing AI-powered solutions that advise users on big choices. In an increasingly automated world, ShopMy is moving in the opposite direction. While Noir does employ AI to help synthesize relevant user data from the ShopMy platform, the resulting recommendations are made by humans. Essentially, creators get to take advantage of assistance from personal shoppers, though ShopMy refers to Noir's associates as "curators." Visit Tubefilter for more great stories.