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Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence

Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce’s growth and visibility in [...] The post Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence appeared first on ExchangeWire.com.

re:member - Sofa - 30s

re:member - Back - 30s

Most deadpan credit card ads ever have simple message: It’s a credit card

Kurppa Hosk boils down the Scandinavian brand re:member’s pitch to the most basic essentials.

How Qatar Airways’ Starlink rollout is redefining onboard experiences across six continents

International fliers can enjoy fast, reliable and uninterrupted internet at 35,000 feet.

How to Lead Office Culture Transformation, Not Just AI Rollout, With Microsoft’s Bonnie Pelosi

What's going right and wrong with AI in marketing.

What TikTok gets right about attention and what email overlooks

TikTok forces creators to earn attention in seconds. Email marketing needs to do the same. The post What TikTok gets right about attention and what email overlooks appeared first on MarTech.

How affiliate marketing powers AI search and creator commerce

Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors. The post How affiliate marketing powers AI search and creator commerce appeared first on MarTech.

Oracle expands its AI agents for marketing, sales and CS teams

Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. The post Oracle expands its AI agents for marketing, sales and CS teams appeared first on MarTech.

Fresh off the holiday season, Mailchimp debuts new ecommerce features

Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026. The post Fresh off the holiday season, Mailchimp debuts new ecommerce features appeared first on MarTech.

Why Marketing Lost Its Long View – And How To Get It Back

Marketing has an uncomfortable habit we rarely acknowledge: We’re addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives growth; they were built to sell advertising. Somewhere along the way, we let them become the decision system for the […] The post Why Marketing Lost Its Long View – And How To Get It Back appeared first on AdExchanger.

Say Hello To SAGE, The Latest Agentic AI Platform

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. […] The post Say Hello To SAGE, The Latest Agentic AI Platform appeared first on AdExchanger.

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. Not to mention that when publishers and SSPs lump together media of varying quality, it undermines transparency and makes programmatic […] The post OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys appeared first on AdExchanger.

New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough via @sejournal, @martinibuster

New data shows that most web pages fall well below Googlebot's two-megabyte crawl limit. The post New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough appeared first on Search Engine Journal.

Agencies that stood out in Super Bowl LX—Omnicom dominates, Mother shows tech ties, Anomaly has a banner day

Led by Omnicom, holding companies cast a wide net, while independents grabbed attention with standout work on advertising’s biggest night.

Super Bowl LX Ad Champion revealed—reader vote crowns winner

Ad Age readers have chosen the first-ever Super Bowl LX Ad Champion. See the winner and the voting breakdown with methodology.

How creative partners find their match—and what agency leaders learned from splits

Seasoned advertising professionals weigh in on how to find the best-suited creative partner for you, and the delicate ways to end a partnership if it’s not working.

Dentsu Wins i-Health’s Integrated Media and Creative Account

i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.

In the age of AI content, The Super Bowl felt old-fashioned

The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.

‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.

Digiday ranks the best and worst Super Bowl 2026 ads

Now that the dust has settled, it's time to reflect on the best and worst commercials from Super Bowl 2026.

YouTube’s upmarket TV push still runs on mid-funnel DNA

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.

Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.