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21,114 articles covering the AdTech ecosystem
2026 Cannes Lions: Authenticity In The Age of AI
Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions. The post 2026 Cannes Lions: Authenticity In The Age of AI appeared first on AdExchanger.
CiteLens Launches GEO Intelligence Platform to Track Brand Visibility Across AI Search Engines
CiteLens helps brands measure and improve how often ChatGPT, Claude, Perplexity, and Google AI Overviews cite and recommend them in generated answers. As consumers increasingly turn to AI assistants instead of traditional search engines to discover products and services, a new question is reshaping digital marketing: when someone asks ChatGPT, Claude, Perplexity, or Google AI […]
TapClicks Introduces New AI-Enabled Capabilities to Further Accelerate Marketing Intelligence
TapClicks, the leader in Smart Marketing solutions, today announced the availability of two new AI-driven capabilities designed to help marketing teams transform data into insights faster: AI Dashboard Creation and SmartSlides Slide-by-Slide Generation. Available immediately as part of the SmartSuite package, both enhancements further the TapClicks mission of helping organizations reduce the time and effort required to analyze performance, […]
Campaign Trail: The Honest Company delivers women’s bathroom truths
The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space.
Google Answers Question About SEO For AI Agents via @sejournal, @martinibuster
Google's John Mueller answered whether Google Gemini's new AI agents change the rules for SEO. The post Google Answers Question About SEO For AI Agents appeared first on Search Engine Journal.
‘Scale plus AI does not equal client value’: Dentsu CEO Takeshi Sano reveals fresh playbook
Newly appointed Dentsu global CEO Takeshi Sano reveals the holding company’s plans to get back on top, embracing agility, people intelligence, and sharing the company’s story with confidence.
Does WPP’s group CSO role show the rising importance of agencies’ internal strategy?
The group CSO post is a new one for the network.
Arla Foods hires Gemma Knox to lead in-house agency The Barn
Knox was previously group managing director and global client lead at M&C Saatchi.
The virality trap: why shallow brand experiences are now a commercial liability
All too often, we are approached with briefs still shaped by a social-first logic.
EXCLUSIVE: McCann Global Chairman Daryl Lee to Depart
Longtime ad exec exits 7 months after Omnicom’s IPG acquisition
What future marketers understand about customer decision-making
AI is changing how people evaluate information. The next generation of marketers may already understand what matters most. The post What future marketers understand about customer decision-making appeared first on MarTech.
REBL Labs Opens Early Access to Aimee, Its AI Content Writer Built for SEO, AI Visibility, and Content Performance
Selected companies will receive free access to Aimee in exchange for real-world feedback as REBL Labs expands adoption of its AI-powered content system **REBL Labs Opens Early Access to Aimee, Its AI Content Writer Built for SEO, AI Visibility, and Content Performance** **Selected companies will receive free access to Aimee in exchange for real-world feedback as REBL […]
CB Insights Brings Private Market Intelligence to Microsoft 365 Copilot and Copilot in Excel
Official Microsoft connector brings CB Insights’ trusted intelligence on private companies directly into AI-powered enterprise workflows. CB Insights, the leader in predictive intelligence on private companies, today announced the availability of its trusted data and insights through Microsoft 365 Copilot Chat, Researcher agent, Copilot in Excel and Copilot Cowork. Available as an official Microsoft connector […]
Your Brand Message Is Costing You Half Your Views – What 2 Reports Can Tell Us via @sejournal, @gregjarboe
New data from IAB and Billion Dollar Boy explains the performance gap between creator content and brand-led ads, with specific fixes for both. The post Your Brand Message Is Costing You Half Your Views – What 2 Reports Can Tell Us appeared first on Search Engine Journal.
Google Gemini Can Now Control Your Computer. Hackers Are Already Targeting AI Agents via @sejournal, @martinibuster
Google warns that websites can expose AI agents to hidden traps for agentic AI navigating the open web. The post Google Gemini Can Now Control Your Computer. Hackers Are Already Targeting AI Agents appeared first on Search Engine Journal.
Brands Need to Take Advantage of the Flywheel Effect in Live Sports
In the digital age, live sport creates a flywheel effect whereby viewers can see events discussed on social media and head to TV or streaming services to see it play out, or catch a moment on TV and turn to social media to find out more about an athlete or team. "Brands need to be Read More
What AI’s supply shock means for brands—the ‘Barbell of Relevance’
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.
Mr. Clean jumps into a trending beauty routine—and influencers’ showers
Procter & Gamble launched what it’s calling Mr. Clean’s first beauty campaign, built around the “everything shower”—the elaborate, multi-step shower ritual that has been a growing trend across social media for years.
Cannes Lions takeaways that matter for the rest of 2026
Cannes Lions moved from anxiety to action in 2026. Hear how AI, creator strategies and gaming ad formats evolved—and what the shifts mean for marketers.
Richard Edelman on trust, creators and CMO mistakes—and what it all signals for brand marketing
Ad Age’s conversation with Richard Edelman, CEO of Edelman, at Cannes.
7 Things That Hit This Week: Walmart’s Blockbuster M&A, Pacvue Goes Offsite, and ChatGPT Ads Grow
Plus, when AI investment is an ‘absolute wasteful disaster.’
Archetype AI Launches Newton Agents, a Portfolio of Ready-to-Deploy Physical AI Agents for Industrial Operations
Archetype AI, the Physical AI company, launched Newton Agents, a portfolio of ready-to-deploy Physical AI agents powered by Newton, Archetype AI’s foundation model for the physical world. Newton Agents understand multimodal sensor data, video, and operational context to help organizations detect machine failures before they happen, optimize processes, and verify that work gets done right. […]
ImageSource and BPS Technologies Partner to Bring AI-Powered Automation to More Organizations
New partnership helps organizations reduce manual work and gives customers and citizens faster, simpler service. ImageSource, Inc., maker of ILINX software and a leader in enterprise automation and AI-powered workflow, announced a partnership with BPS Technologies. The partnership makes ILINX available to more organizations seeking to automate business processes, speed up behind-the-scenes work, and make […]
Hexaware Becomes Anthropic Authorized Reseller for Amazon Bedrock
Reseller agreement brings Claude, powered by Anthropic, to Hexaware’s enterprise clients, accelerating the deployment of safe, high-performance AI at scale Hexaware Technologies, a global provider of IT solutions and services, announced that it has been named an Anthropic Authorized Reseller for Amazon Bedrock, joining a select group of companies worldwide authorized to resell Claude. Under the […]