News
21,114 articles covering the AdTech ecosystem
PhotoShelter Launches Real-Time Workflow Integration with Getty Images to Accelerate Content Licensing
The joint workflow streamlines how organizations manage and submit editorial imagery, reducing the time between capture and commercial availability PhotoShelter, a leading digital asset management (DAM) platform for brands, today announced a new integration with Getty Images that enables sports and higher education organizations to move content from capture to global licensing in real time. The joint workflow streamlines […]
PeerSpot Partners with iShoot.direct to Expand PeerVideos and Scale Authentic Customer Expertise
Partnership helps enterprise technology vendors capture trusted customer video reviews as buyers increasingly seek authentic practitioner insight PeerSpot, the trusted platform for enterprise technology reviews and customer expertise, today announced a partnership with iShoot.direct to expand PeerVideos, PeerSpot’s premium customer video review offering. The partnership combines PeerSpot’s community of verified technology practitioners with iShoot.direct’s enterprise […]
Proof Launches x401, the Open Protocol for Verifying the Authority Behind AI Agents
Developed by Proof with contributors across payments, identity and AI, x401 lets any online service request proof of who authorized an agent’s actions. Live demos and a CLI are available today. AI agents can now buy, sign, build, publish and move money. What they can’t carry is proof of who authorized the agent. Every company […]
VIOOH Scales Agentic AI, Automating 100+ Premium DOOH Curated Campaign Briefs
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, revealed at Cannes Lions 2026 that its new "Seller Agent" technology has successfully automated the creation of curated PMP deals in response to more than 100 premium deal package [...] The post VIOOH Scales Agentic AI, Automating 100+ Premium DOOH Curated Campaign Briefs appeared first on ExchangeWire.com.
The Stack: Industry week recap
This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes across the advertising landscape. In today’s Madtech Daily, we cover the BBC testing a [...] The post The Stack: Industry week recap appeared first on ExchangeWire.com.
Cannes Lions 2026 Gallery Day 4: Up and Away
Bringing the same energy to the last day of Cannes Lions as the first.
Front Integrates with Zoom Contact Center to Fix Fragmented Customer Conversations
Voice conversations are often disconnected from other customer work. The new integration brings customer conversations into one workspace in Front with full customer context, no switching between tools, and faster collaboration across teams. Front, the customer operations platform for B2B teams who deal in high stakes and hard problems, announced a new integration with Zoom […]
Can we talk about taste?
On why creative leaders should be as trusted as doctors and structural engineers.
Cannes Lions Day 5—Trade groups join forces on AI governance, agency executives get evicted from tent
Hear from marketing leaders on the lessons they’re bringing home from Cannes, check out how Mars and Publicis showed off their work, read about Facebook Creator Studio’s comeback, and add a few last sessions to your calendar.
How AI Can Enhance Content Without Generating It
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance. The post How AI Can Enhance Content Without Generating It appeared first on AdExchanger.
Registration-only events make Cannes feel less democratic and overly programmed
Cannes … or can’t? As it evolves, debate continues over whether the festival has lost its appeal as a creative community gathering.
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.
Inside the infrastructure behind Unilever’s creator force
Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget on social channels and increase […]
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.
Nike versus Adidas: who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating
Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data. Plus: FIFA’s controversial ad-filled hydration breaks twice per every World Cup game. The post The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating appeared first on AdExchanger.
Ken Black
OBE, the global marketing agency behind culture-shaping work for brands including Starbucks, Nike, Meta, and the NFL, has appointed former GMR Chief Creative & Innovation Officer and Nike VP Ken Black as Creative-in-Residence.
How HubSpot Built a 50-Million-Person Media Engine Inside a Software Company with Jonathan Hunt
Transforming content into a customer acquisition channel and more insights.
The New Rules of Retail
This post was created in partnership with SMG Artificial intelligence is rewriting the retail playbook, but consumers still need a human touch—and, in many cases, a physical store. During the […]
Evaluating Retail Media Strategies as AI Changes Discovery
This post was created in partnership with Mirakl Ads Key takeaways The shopper journey has been reshaped, and brands are questioning where retail media fits as AI answer engines increasingly […]
Making the Last Mile Count
This post was created in partnership with Ibotta As consumers shift their habits to delivery and last-mile platforms, commerce brands have to move quickly to keep pace. During an ADWEEK […]
Building Confidence in an AI-Powered Marketing Future
This post was created in partnership with Zefr AI may be advancing quickly, but many organizations are still figuring out how to turn its potential into practical business value. During […]
The Future of Healthcare Marketing
This post was created in partnership with Doceree Key takeaways Annual plans, quarterly campaign cycles, and omnichannel strategies make keeping up with the dynamic pace of provider and patient journeys […]