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Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative

Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative

Articledigiday.com

While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.

Source: DigidayPublished: Jun 26, 2026

Last updated Jun 26, 2026 by ATDb automated enrichment