Inside the infrastructure behind Unilever’s creator force
Articledigiday.com
Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget on social channels and increase […]
Last updated Jun 26, 2026 by ATDb automated enrichment