News

From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

Amazon Expands Sports Ad Playbook Heading Into Upfront

The company expects more multi-sport buys and live opportunities for advertisers.

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

Make 2026 The Year Your Business Thrives On Reddit [Webinar] via @sejournal, @hethr_campbell

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it? If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively harming your brand. We’re past the point of debating whether brands should be on Reddit. That part’s settled. This session is about how to navigate Reddit the right way. And, we’re going to show you exactly how to do it! I am super excited to […] The post Make 2026 The Year Your Business Thrives On Reddit [Webinar] appeared first on Search Engine Journal.

Mental Health Coalition Launches Teen Safety Ratings for Online Platforms

The Mental Health Coalition (MHC), a nonprofit aimed at socialising, normalising, and destigmatising mental health, has today announced the launch of 'Safe Online Standards' (S.O.S), a new standards and ratings system designed to help protect teen mental health online. The initiative has received significant voluntary support from major tech companies including Meta, Google/YouTube, TikTok, Snap, Read More

Opti Digital Launches Pulse Hub to Help Brands Reach High-Value Audiences Across the Open Web

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (10th February, 2026) announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open [...] The post Opti Digital Launches Pulse Hub to Help Brands Reach High-Value Audiences Across the Open Web appeared first on ExchangeWire.com.

10 creative campaigns to know about today

McDonald’s gets horizontal the day after the Super Bowl—plus, the Valentine’s Day campaigns are heating up.

Gen Z’s Super Bowl ad review exposes creative-brand disconnect

Gen Zers describe enjoying this year's line up of ads, even if they were confused about the celebrity tie-ins, brand messages or products.

How creators can land a Super Bowl ad—lessons from someone who booked two

Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.

Anthropic - Can I Get a Six-Pack Quickly? - 30s

MrBeast Beat Brad Pitt for the Super Bowl’s Most-Engaging Celebrity

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]

Drivers Wanted (Again): Volkswagen Balances Automation With the Human Side of Mobility

Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.

10 AI Marketing Trends for 2026: Agentic AI and Search Shifts

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.

Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase

How Pinterest is compressing the funnel between discovery and conversion.

The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, critics said. Why weren’t there any conversations focusing on the here and now? How do publishers grow real revenue in […] The post The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur appeared first on AdExchanger.

Should I Optimize My Content Differently For Each Platform? – Ask An SEO via @sejournal, @rollerblader

This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy. The post Should I Optimize My Content Differently For Each Platform? – Ask An SEO appeared first on Search Engine Journal.

Google Can Now Monitor Search For Your Government IDs via @sejournal, @MattGSouthern

Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers. The post Google Can Now Monitor Search For Your Government IDs appeared first on Search Engine Journal.

Synthetic Personas For Better Prompt Tracking via @sejournal, @Kevin_Indig

New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically. The post Synthetic Personas For Better Prompt Tracking appeared first on Search Engine Journal.

Week in Charts: LiveRamp on the Strength of its CTV Base, Adobe’s Marketing Push on AI, and Netflix’s UK Ad Tier Growth

In this week's Week in Charts, LiveRamp on the strength of its CTV base, Adobe's marketing push on AI, and Netflix's UK ad tier growth. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Week Read More

“It’s About Understanding the Cultural Codes Beneath Behaviour”: Timmy Bankole, CultureSync Media

Timmy Bankole, founder at CultureSync Media, on why cultural insight is fast becoming the most valuable currencies in advertising... The post “It’s About Understanding the Cultural Codes Beneath Behaviour”: Timmy Bankole, CultureSync Media appeared first on ExchangeWire.com.

Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals

In today’s Digest, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals Scope3 makes second round of layoffs Scope3 has implemented another round of redundancies, its [...] The post Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals appeared first on ExchangeWire.com.

Rocket’s “America Needs Neighbours Like You” Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026

Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centred on the power of [...] The post Rocket’s “America Needs Neighbours Like You” Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026 appeared first on ExchangeWire.com.

Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media’s Newly Launched HorizonOS

Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...] The post Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media’s Newly Launched HorizonOS appeared first on ExchangeWire.com.