News
11,263 articles covering the AdTech ecosystem
Winter Olympics reveals marketing choices shaping sport’s future
Global warming's impact on the Winter Olympics should give would-be sponsors pause for thought. Brands should think long-term, by contributing to and protecting the fragile ecosystem rather than accelerating its demise.
Mini global campaign stars carwash worker fantasising about driving its cars
Campaign is Jung von Matt's first major work for the brand since winning the account in 2025.
Super Bowl LX ads review with David Kolbusz, Helen Rhodes and Josh Green
Campaign asks creatives how they rate this year's Super Bowl ads.
IPA Census: headcount drops 14.3% at creative agencies
Biggest falls in staff numbers among men and those who were under the age of 25.
IPA Census: proportion of women in C-suite roles surpasses 40% for first time
Report also reveals ethnic minority representation at C-suites level grew to 12.7% in 2025.
Starcom sits top of preliminary 2025 EMEA media league
Meanwhile, Publicis Groupe tops holding company table.
Ex-Bidstack exec and associate fined £100,000 for insider dealing
Fines issued by the Financial Conduct Authority for wrongdoing in 2021.
Warburtons and Morgan Freeman break fourth wall celebrating 150th birthday
Campaign created by Joyful & Triumphant.
Uncovered wins McVitie's owner social media account
Ingenuity+ managed the pitch for the Jaffa Cakes and McVitie's owner.
Teads UK boss launches performance agency
Justin Taylor was managing director of Teads UK for almost 11 years.
State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers
Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. In 2025, UK programmatic impressions increased +10.51% year-on-year, while programmatic revenue declined by -2.29% year-on-year, driven by a -10.54% [...] The post State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers appeared first on ExchangeWire.com.
Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes
In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe The post Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes appeared first on ExchangeWire.com.
Which Super Bowl LX Ads Are Still Winning After the Final Whistle?
Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend [...] The post Which Super Bowl LX Ads Are Still Winning After the Final Whistle? appeared first on ExchangeWire.com.
Life, Ads and Planet Google…
Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is... The post Life, Ads and Planet Google… appeared first on ExchangeWire.com.
How BBDO is rethinking its US leadership and strategy with the addition of FCB
BBDO Global CEO Nancy Reyes and Global Chief Creative Officer Chris Beresford-Hill discuss the strategy behind the changes.
Inside Gatorade’s high-stakes brand reinvention
Gatorade Chief Brand Officer Anuj Bhasin on reviving “Is It In You,” becoming moment-centric and simplifying hydration.
CMOs are deploying AI in the wrong places
The real gains will come not from content bit from fixing the marketing data underneath it.
What stopped working in marketing—and what leaders are doing instead
Speakers for the 2026 Ad Age NextGen Marketing Summit explain which long-held marketing practices they believe are failing now and why, highlighting shifts in trends, creator programs, targeting and format strategy.
Kotex debuts global ‘Own Your Flow’ campaign with Juan Cabral-directed ad
The campaign expands beyond menstrual care into a wider cultural conversation about identity.
How GEO Startup Evertune Found Its Way Back To Programmatic Targeting
Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.
Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.
In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
AI is changing how retailers select tech partners
The quick rise of artificial intelligence-powered tools has reshaped retailers' process of selecting technology partners for anything from marketing to supply chain to merchandising.