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17,281 articles covering the AdTech ecosystem
AI ad of the week: Quechua’s hybrid spot follows a sentient but duty-bound robot
Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.
Agency Brief—Holding companies split on ad tech, High Noon’s creative search
This week, we’re breaking down the latest earnings reports from WPP, Omnicom and Stagwell, and we dive into High Noon’s search for a new creative agency.
How sports teams are using AI and fan data to rethink marketing
From chatbots to retail media, teams are using AI to engage fans in new ways.
Inside the junior talent reset—apprenticeships, AI fluency, what leaders currently value
Agencies are recasting entry-level roles as AI automates rote tasks, elevating apprenticeships and client-facing work while universities debate AI training and expectations. On Ad Age Insider, Lindsay Rittenhouse describes what both new talent and industry leaders need to know.
Molson Coors shifts ad spending as it navigates mixed performance from its brands
The brewer plans to move ad dollars across brands in real time, ramp up World Cup spending and adjust regionally.
Ad Age crossword puzzle—dress code
Fashion’s commentary on identity and culture informs marketing strategies across categories.
Ads of the Week: 8 Campaigns That Caught Our Eye, From Claire’s to Skittles
Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.
The Stack: Advertising Gets More Autonomous
This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems. In today’s MadTech Daily, we discuss Meta being found in breach of EU law over child [...] The post The Stack: Advertising Gets More Autonomous appeared first on ExchangeWire.com.
Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth
Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajectory of more than five years of growth, achieving increases in both [...] The post Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth appeared first on ExchangeWire.com.
How AI Overviews Surface Negative Reviews, Without Anyone Searching for Them via @sejournal, @EraseDotCom
Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review. The post How AI Overviews Surface Negative Reviews, Without Anyone Searching for Them appeared first on Search Engine Journal.
Comic: ‘I Just Wanna Watch The Game!’
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger.
What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […] The post What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer appeared first on AdExchanger.
What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […] The post What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing appeared first on AdExchanger.
Campaign Media Awards 2026: winners revealed
EssenceMediacom, OMD, Bountiful Cow and Wavemaker were among the big winners at the Campaign Media Awards 2026, which took place this evening (30 April) at the London Hilton Park Lane hotel.
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
Taboola’s next act: an AI answer engine for publishers
HuffPost UK, Reach and USA Today Co. are rolling out Taboola's AI-powered answer engine to boost engagement.
Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.
Baller League’s creator strategy: reach is not the same as fandom
Baller League's growth strategy: build fandom first, sell franchises second.
Is Amazon Ready For An Agentic Future?; The Cost Of Building AI
Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a […] The post Is Amazon Ready For An Agentic Future?; The Cost Of Building AI appeared first on AdExchanger.
Roku Is Carving Out A Niche As A Low-Cost Alternative
Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue. The post Roku Is Carving Out A Niche As A Low-Cost Alternative appeared first on AdExchanger.
Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users
Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t expecting […] The post Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users appeared first on AdExchanger.
WeatherTech ends relationship with longtime agency behind its Super Bowl spots
The maker of automotive floormats and other accessories had worked with Pinnacle Advertising for 17 years.
Patreon is prioritizing discovery. New short-form posts called Quips are part of the plan.
Back in 2024, Patreon announced its plan to bring a greater "network effect" to its platform. By introducing new features that help active patrons find other accounts that might interest them, Patreon furthered its mission to serve as an all-in-one creator hub. Now, all Patreon users can be part of the platform's network. Existing discovery features are rolling out more widely, and Patreon is adding some new tools as well, including a short-form content format titled Quips. Visit Tubefilter for more great stories.