The Major Agentic Moves From Cannes Lions—and What They Say About the Future

Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.

Last updated Jun 29, 2026 by ATDb automated enrichment