Companies People Deals & Moves News Insights Compare Categories Graph Ask Submit Beta

The comprehensive database of advertising technology companies, people, and industry news.

Explore

Companies
People
Deals & Moves
News
Categories

Tools

Search
Compare
Insights
Graph

Community

Contributors
Submit
Community Guidelines

© 2026 ATDb. All rights reserved. · Logos provided by Logo.dev

Privacy Terms Cookies

What stopped working in marketing—and what leaders are doing instead | ATDb

Home
News
What stopped working in marketing—and what leaders are doing instead

What stopped working in marketing—and what leaders are doing instead

Ad AgeFebruary 11, 2026Elizabeth MooreRead original

Last updated Feb 11, 2026 by RSS Ingestion

Details

Speakers for the 2026 Ad Age NextGen Marketing Summit explain which long-held marketing practices they believe are failing now and why, highlighting shifts in trends, creator programs, targeting and format strategy.