The Next Retail Media Channel Might Be Sitting on the Shelf
Articlestreetfightmag.com
As retailers strengthen their hold over shopper data, multi-location brands are searching for new sources of customer intelligence. The next major first-party data channel may not be digital advertising or loyalty programs, but the package already sitting in a customer’s hand. There was a point in time when it looked like ecommerce would swallow up […] The Next Retail Media Channel Might Be Sitting on the Shelf first appeared on Street Fight.
Last updated Jun 26, 2026 by ATDb automated enrichment