Why Marketing Lost Its Long View – And How To Get It Back

Marketing has an uncomfortable habit we rarely acknowledge: We’re addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives growth; they were built to sell advertising. Somewhere along the way, we let them become the decision system for the […] The post Why Marketing Lost Its Long View – And How To Get It Back appeared first on AdExchanger.