OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. Not to mention that when publishers and SSPs lump together media of varying quality, it undermines transparency and makes programmatic […] The post OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys appeared first on AdExchanger.