News

Elon Musk to Pay $1.5 Million to Settle SEC Lawsuit Alleging He Failed to Disclose Twitter Share Purchases Ahead of Acquisition

Tech mogul Elon Musk, the world’s wealthiest individual with a net worth currently estimated at $659 billion, agreed to pay a $1.5 million civil penalty to settle an SEC lawsuit accusing him of failing to properly disclose stock he was amassing in Twitter in violation of securities laws. Musk consented to the settlement “without admitting […]

James Murdoch in ‘Advanced Talks’ With Vox Media to Buy New York Mag and Podcast Network: Report

James Murdoch, a media and tech investor who is the younger son of Rupert Murdoch, is reportedly in advanced negotiations to buy Vox Media-owned New York magazine and Vox’s podcast network. Murdoch’s Lupa Systems investment firm is in talks with Vox Media about a deal but it “could still fall apart,” the Wall Street Journal […]

Dropout CEO on Launching a ‘Game Changer’ Board Game, Plans for ‘Dimension 20’ Home Format and Digital Game Aspirations

Dropout launched its Kickstarter campaign for “Game Changer: Home Edition” Tuesday in its mission to bring the game show into fans’ homes. A challenging one for a show where the game is supposed to change every time. “So translating this to a home game was no small feat, such that we didn’t do it for […]

Toyota merges four distinct campaigns in EV push

From singing puppets to inspirational small business stories, the brand is attempting to cover as many bases as possible as EV sales increase.

Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans

Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.

GM marketing executive Norm de Greve is departing the automaker

The move comes six months after GM installed a new CMO, giving de Greve new duties.

Lay’s builds toward the World Cup with shopping stunt, giant Whatsapp group

“No Lay’s, No Game” platform from Slap Global returns as the PepsiCo brand rethinks its audience engagement.

Lay's - Epic Watch Party - 76s

Martech 2026: AI drives a major industry reset

Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built. The post Martech 2026: AI drives a major industry reset appeared first on MarTech.

HBO Max to Release ‘Harry Potter’ Podcast Revisiting All 8 Original Films — Running a Total of 16 Hours

HBO Max wants to charm viewers into watching (or rewatching) the original eight “Harry Potter” movies with a new podcast that digs deep into Warner Bros.’s cinematic Wizarding World. “Harry Potter: The Official Film Podcast” is set to debut May 19, with a special two‑episode launch about the first film, “Harry Potter and the Sorcerer’s […]

How To Test A New Bid Strategy In Google Ads

How PPC strategists can validate bid strategy changes using conversion value by time and CRM data instead of relying on surface-level metrics. The post How To Test A New Bid Strategy In Google Ads appeared first on Search Engine Journal.

Google Previews Meridian GeoX, Data Manager Measurement Updates via @sejournal, @MattGSouthern

Google previews Meridian GeoX, Meridian Studio, Data Manager updates, and visual Google tag setup ahead of Google Marketing Live. The post Google Previews Meridian GeoX, Data Manager Measurement Updates appeared first on Search Engine Journal.

AI Changed My Work. And Yours, Too via @sejournal, @Kevin_Indig

Advisor or builder? How agentic vibe coding is redefining what marketing and product work actually means. The post AI Changed My Work. And Yours, Too appeared first on Search Engine Journal.

Tombola campaign brings the street-party vibe

Meanwhile made the campaign.

U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB

New York, NY – May 5, 2026 – U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year – nearly 20% faster than the total ad market – according to IAB, the leading trade organization for the digital advertising ecosystem. Digital video comprises CTV (connected TV), online video, and social … Continued The post U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB appeared first on IAB.

Week in Charts: Mark Penn says Stagwell is Taking on Bigger Clients, Streaming Services Lean on TV Shows for Ad Loads, and CTV Consumption Growth Outpaces Mobile Video

In this week's Week in Charts, Mark Penn says Stagwell is taking on bigger clients, streaming services lean on TV shows for ad loads, and CTV consumption growth outpaces mobile video. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Read More

Assertive Yield Announces Product & Customer Success Leadership Appointments

Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes. Leela Fallah has joined the company as vice president of customer success, while Eytan Sayag, who previously served as such [...] The post Assertive Yield Announces Product & Customer Success Leadership Appointments appeared first on ExchangeWire.com.

Rady Children’s Health - A Million Dreams - 90s

Ogilvy invests in sports agency, names first global sports and entertainment chief

Article 41 co-founder Vickie Segar will fill Ogilvy's newly created role as global chief sports and entertainment officer.

March for Our Lives - The Bulletproof Dress - 67s

Suncorp - A Tale of Two Queenslands - 60s

Rady Children’s Health dreams ‘A Million Dreams’ in rousing brand spot

Small New York and director Benjamin Nicolas introduce the newly merged California health system for kids.

Canva Triples Its Cannes Lions Beach Space After Drawing 4,000 Visitors Last Year

The Creative Cabana will host a gelateria, a Pride Party, and over 30 points of programming.

The Trust Equation Health Marketers Must Solve

This post was created in partnership with Doceree Key Takeaways From the success of GLP-1 marketing to the viral campaign encouraging men to get a prostate screening, health marketing done […]