The End of ‘Good Enough’ Data: Advertising’s Shift Toward Defensible Performance

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, because performance without accountability is no longer credible. Performance is being redefined as not only the ability to generate outcomes […] The post The End of ‘Good Enough’ Data: Advertising’s Shift Toward Defensible Performance appeared first on AdExchanger.