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Should marketers care which agency brand services their account?

Should marketers care which agency brand services their account?

Campaign finds out whether marketers and agency leaders agree with Lloyds CMO, Suresh Balaji, that it "doesn’t matter which team agencies sit in".

Last updated Feb 19, 2026 by ATDb automated enrichment

Source
Campaign
Published
Feb 17, 2026
Topic
Lloyds
Mentions
1