News
21,114 articles covering the AdTech ecosystem
Lululemon adds Chip Wilson board picks Marc Maurer, Laura Gentile
After trading barbs with its founder, the company is fulfilling its end of the agreement to add the On co-founder and ESPN veteran to its board.
Ubisoft Hires Former Amazon Games Chief Christoph Hartmann as Head of New Division, Including Oversight of Acquired ‘March of Giants’ Game
Ubisoft has appointed former Amazon Games chief Christoph Hartmann as the general manager of Creative House 2, overseeing its strategic direction and long-term portfolio development. Creative House 2 is one of the video game company’s Creative Houses that brings together Ubisoft teams and brands such as “Tom Clancy’s The Division,” “Tom Clancy’s Ghost Recon” and […]
Tim Heidecker and The Onion Are Taking Over InfoWars, Even if They Legally Can’t: It’s ‘Been a Long, Hard Struggle’
David vs. Goliath. Rocky Balboa vs. Apollo Creed. The Onion and Tim Heidecker vs. InfoWars and the Texas court system. It’s an underdog story we all know. Our hero, the preeminent satirical newspaper, The Onion, embarked on a mission in 2024 to take over the alt-right conspiracy bullhorn InfoWars after its founder, Alex “Turn the […]
Laurent Simon exits BMB
Laurent Simon, chief creative officer at BMB, leaves the agency after just over two years.
Meta Names Denise Moreno CMO as Alex Schultz Becomes First Chief Data Officer
Moreno will join Schultz on CEO Mark Zuckerberg's leadership team.
A Bloomberg Terminal for Marketing?: Why One Veteran Thinks the Industry’s Fragmentation Problem Is Finally Solvable
Marketing fragmentation has been the industry’s dirty secret for decades. Campaigns scatter across dozens of channels, creative assets multiply without coordination, and CMOs are left squinting at disconnected dashboards trying to figure out what’s actually working. One veteran of the industry’s digital origins thinks he’s finally built the tool to fix it. His take: show […]
How grocery sales fared during Prime Day
Only 16% of Prime members purchased items from the category during Amazon’s four-day savings event, according to Numerator.
Dick’s adds paid loyalty tier for $99 a year
Benefits for ScoreCard+ members include $100 in rewards each year in increments of $25 per quarter.
Are Nike’s ‘kernels of progress’ enough?
Two major drags on the business, China and Converse, continued to post double-digit declines and one analyst suggested it may be time to sell the smaller brand.
Under Armour partners with Feng Chen Wang on women’s strategy
China-born designer Fengchen Wang showcased elements from the upcoming partnership at her June runway show during Paris Fashion Week.
Lands’ End picks tech-focused CEO following WHP Global investment
Charlie Cole, who most recently was interim chief digital officer at DTC bedding company Thuma, takes the post later this month.
Cloudflare Allows the Agentic Internet to Flourish with a Simple Philosophy: Your Content, Your Rules
New classifications, enhanced analytics, and industry-defining partnerships will help site owners and transparent AI companies work together to build a thriving Agentic Internet Cloudflare, Inc. , the leading connectivity cloud company, announced new classifications, enhanced analytics, and industry-defining commercial partnerships that bring together site owners and transparent AI companies so that the agentic Internet can […]
Kroger’s Giant Eagle Deal Signals the Next Battle in Retail Media
Less than two years after regulators blocked its proposed acquisition of Albertsons, Kroger is back in the acquisition market. This time, the company is taking a smaller and more targeted approach, announcing an agreement to acquire regional grocery chain Giant Eagle in a deal valued at approximately $1.65 billion. At first glance, the transaction appears […] Kroger’s Giant Eagle Deal Signals the Next Battle in Retail Media first appeared on Street Fight.
Global Launches Billboards by Global: The UK’s No.1 Billboard Network
Global, the media and entertainment group, today (30 June 2026) announced the launch of Billboards by Global, built around the UK’s biggest 48-sheet footprint and combining scale, creativity, and data and measurement tools, to help advertisers unlock the full brand-building [...] The post Global Launches Billboards by Global: The UK’s No.1 Billboard Network appeared first on ExchangeWire.com.
Locals only: How local strategy fuels national performance
Locals only: How local strategy fuels national performance
In an era of AI and automation, local relevance remains a powerful driver of marketing performance and growth.
How creators can build connections with brands
Tamika Young talks about how creators can build connections with brands.
Chris Paul: Brands Miss Out When They Just Hand Athletes a Script
The NBA legend and entrepreneur has some advice for marketers.
C’est Fini: The Best Moments from ADWEEK House at Cannes
From marquee panels to late-night conversations on the terrace, here's everything that made ADWEEK House the place to be on the Croisette.
HubSpot’s Warmly deal points to the next generation of CRM
HubSpot's acquisition shows CRM platforms are evolving from customer databases into AI systems that identify buying intent and take action. The post HubSpot’s Warmly deal points to the next generation of CRM appeared first on MarTech.
As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […] The post As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence appeared first on AdExchanger.
How one grocer represents 30-plus countries on its shelves
St. Louis retailer Global Foods Market relies on word of mouth and partnering with distributors of varying sizes to meet its customers’ needs, COO Shayn Prapaisilp said.
Kroger to acquire Giant Eagle for $1.65B
The deal expands Kroger’s geographic reach and marks the first acquisition under recently appointed CEO Greg Foran.
Albertsons, Walmart named in lawsuit over AI-powered gas pricing system
The complaint accuses several retailers of engaging in price-fixing through the use of Kalibrate’s fuel pricing technology.