News
11,365 articles covering the AdTech ecosystem
Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT
Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group
Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)
During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) appeared first on AdExchanger.
Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin
Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […] The post Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin appeared first on AdExchanger.
Butterball names Carmichael Lynch AOR in reach for year-round relevancy
The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.
Omnicom plans to reduce labor costs by $1B following IPG acquisition
The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.
Zillow links with World of Warcraft to showcase in-game homes
Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.
Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC via @sejournal, @navahf
This week's Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions. The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.
35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO via @sejournal, @theshelleywalsh
Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons. The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.
Why AI Misreads The Middle Of Your Best Pages via @sejournal, @DuaneForrester
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive. The post Why AI Misreads The Middle Of Your Best Pages appeared first on Search Engine Journal.
Review of the Week: Warburtons toasts 150 years
Joyful & Triumphant made the work.
Lloyds celebrates year of the horse with London pop-up
The experience was located on Greek Street.
Pitch Update: Just Eat, Kimberly-Clark, Renault, Yazoo, Popeyes, Crisis, Hartley’s, Geely and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Opportunities in Audio: Where can Advertisers Find the Most Value?
How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights. The post Opportunities in Audio: Where can Advertisers Find the Most Value? appeared first on ExchangeWire.com.
adWMG Launches a Self-Service Monetisation Platform for Web Publishers
adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...] The post adWMG Launches a Self-Service Monetisation Platform for Web Publishers appeared first on ExchangeWire.com.
How Qatar Airways is expanding premium brand storytelling beyond traditional media
The luxury brand brings celebrity moments, cutting-edge tech and an entertaining safety video, all while staying true to its core identity.
Watch the newest commercials from Uber Eats, Ensure, Old Spice and more
Uber Eats shows shots of jolly ranchers to make a point about what it actually can deliver (such as Jolly Rancher candies).
TBWA Alum Launch AI-Native Shop with Hitachi as Founding Client
Two former TBWA leaders have left Omnicom to launch JK, an AI-native strategy and creative agency debuting with Hitachi as a global founding client and built to accelerate “brand velocity” in the AI era.
Google Brings Marketing Mix Modeling to the Masses, No Coding Needed
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
Walmart’s Ad Business Grew 46% in 2025, Hitting Nearly $6.4B
Walmart's total revenue was $713.2 billion last year.
Your CRM knows more about your buyers than your personas do
Your best marketing insights aren't in a new tool. They're already in your CRM, your CS notes and the systems your team stopped checking. The post Your CRM knows more about your buyers than your personas do appeared first on MarTech.
If your measurement strategy delays decisions, it’s broken
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. The post If your measurement strategy delays decisions, it’s broken appeared first on MarTech.
SAP evolves Emarsys into a full-blown engagement cloud
Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud appeared first on MarTech.
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The post Google launches no-code Scenario Planner built on Meridian MMM appeared first on MarTech.