News

WTF is a creator capital market?

What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?

In Graphic Detail: The state of the marketing agency sector

Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.

Pitch deck: Why Amazon believes its premium streaming inventory is worth the money

Amazon is pitching its DSP to make the case.

The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.

Comic: Conversion Optimization

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Conversion Optimization appeared first on AdExchanger.

One Chatbot’s Journey To Introducing Ads That Don’t Suck

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.

Google Agrees to $1 Billion Settlement in Texas Ad Tech Antitrust Case

Google has agreed to pay $1 billion to settle a Texas-led antitrust lawsuit alleging the company manipulated online advertising auctions. The settlement resolves claims that Google gave its own ad-buying tools unfair advantages in ad exchanges, marking one of the largest regulatory actions against Google's ad tech business.

TikTok Launches Symphony Creative Studio with Generative AI Ad Tools

TikTok has launched Symphony Creative Studio, a suite of generative AI tools that help advertisers create video ads, generate scripts, and optimize creative assets specifically for TikTok's platform. The tools include AI avatars, automated video editing, and performance prediction capabilities.

Snap Introduces AR Enterprise Services for Brand Advertising

Snap Inc. announced AR Enterprise Services, a new B2B offering that allows brands to integrate Snapchat's augmented reality technology into their own apps and websites. The service includes AR try-on capabilities, virtual product placement, and custom lens creation tools with measurement and attribution features.

Forrester Report: Contextual Advertising Market to Reach $562 Billion by 2028

Forrester's latest report projects the contextual advertising market will grow to $562 billion by 2028 as third-party cookie deprecation drives advertiser adoption of alternative targeting methods. The report identifies AI-powered semantic analysis and brand safety tools as key growth drivers.

Reddit Expands Advertising API with Real-Time Bidding Capabilities

Reddit has launched expanded API capabilities that enable programmatic buying through real-time bidding integrations with major demand-side platforms. The update includes new targeting parameters based on subreddit engagement, conversation topics, and user intent signals beyond traditional demographic data.

Google to Phase Out Third-Party Cookies in Chrome by End of 2024, Announces Privacy Sandbox Timeline

Google announced a revised timeline for deprecating third-party cookies in Chrome, with full phase-out scheduled for Q4 2024. The company also released updated Privacy Sandbox APIs for advertisers to test alternative targeting methods.

EU Digital Services Act Enforcement Leads to €800M in Fines for Tech Giants Over Ad Transparency

European Commission issued €800 million in fines to major tech platforms for failing to comply with Digital Services Act requirements around ad transparency and targeting disclosures. The enforcement action sets precedent for global ad regulation.

Walmart Acquires Vizio for $2.3 Billion to Expand Advertising and Smart TV Capabilities

Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.

Forrester Report: 62% of Marketers Plan to Increase Retail Media Spend in 2025

New Forrester research shows 62% of marketers plan to increase retail media network investments in 2025, with spending expected to reach $130 billion globally. The report highlights measurement challenges and fragmentation as key industry concerns.

Snap Inc. Partners with Microsoft Advertising to Expand B2B Ad Solutions

Snap announced a strategic partnership with Microsoft Advertising to develop B2B advertising solutions on Snapchat, leveraging LinkedIn audience data for professional targeting. The collaboration aims to capture business-to-business ad budgets on social platforms.

TikTok Introduces 'Symphony' Creative AI Suite for Advertisers

TikTok launched Symphony, an AI-powered creative suite that helps advertisers generate, optimize, and test video ad content at scale. The platform includes AI avatars, script generation, and automated video editing tools.

Liquid Death - Don't Be Artificial - 30s

EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency

The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain

Google Offers AI Certificate Free For Eligible U.S. Small Businesses via @sejournal, @MattGSouthern

Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free. The post Google Offers AI Certificate Free For Eligible U.S. Small Businesses appeared first on Search Engine Journal.

5 creative campaigns to know about today

Goldfish gets excited about Campbell's soup, NIOD combats the New York City facial and Rimowa does a bizarre photoshoot with "Succession" star Nicholas Braun.

Empowering young players to lead: Allstate helps develop soccer’s next generation with MLS

Allstate is providing opportunities to help support tomorrow’s best players.

How Build-A-Bear’s Sharon Price John Made the CMO to CEO Jump Flawlessly

Why softness, not power, propelled a brand from malls into the digital realm.

AI Is Moving Faster Than Agency Contracts

Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.