News
11,367 articles covering the AdTech ecosystem
Hargreaves Lansdown ad focuses on the value of experience in changing times
Wonderhood Studios created the work.
Trio of Lloyds ads highlights the realisation of "long-held dreams"
Latest activity under "Bank on Lloyds" brand platform was created by bespoke agency team Publicis Go
Week in Review: AppLovin Plans a Social Platform, Netflix Projected to Gain Significant CTV Ad Market Share, and Snap’s Direct Revenues Top $1 Billion
In this week's Week in Review: AppLovin works on a social platform, WARC predicts strong growth for Netflix's ads business, and Snap's direct revenues top $1 billion. Top Stories AppLovin Plans to Build a Social Platform, Following Failed TikTok Bid Mobile advertising company AppLovin is working on building its own social media platform, Bloomberg reported Read More
Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers
Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
How to design a loyalty program your CFO and customers will both support
An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. The post How to design a loyalty program your CFO and customers will both support appeared first on MarTech.
How AI eliminates marketing’s execution constraints
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding. The post How AI eliminates marketing’s execution constraints appeared first on MarTech.
How to build context-aware customer experiences
Tired of fragmented customer data? Join our panel to learn how to bridge silos and build the connected foundation your customers actually expect. The post How to build context-aware customer experiences appeared first on MarTech.
The HubSpot updates you don’t want to miss from January 2026
How do cleaner workflows, smarter segments and less manual cleanup sound to you? The post The HubSpot updates you don’t want to miss from January 2026 appeared first on MarTech.
Content marketing jobs are splitting in two
A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners. The post Content marketing jobs are splitting in two appeared first on MarTech.
Hargreaves Lansdown assigns multimillion-pound digital media brief
Follows investing and saving platform being privatised in 2025.
Burnley FC and X unveil social documentary on women’s team
VSP Studios and Ad Hoc produced the eight-part series, which is sponsored by Sure.
Center Parcs brings forest to life at tube station
Neverland created the OOH campaign.
Build the moment: 2026 is all about brand aura
In a culture of constant exposure, brands aren’t just fighting for attention – they’re fighting to matter.
Global Counsel to enter administration amid Mandelson furore
Strategic advisory firm co-founded by Lord Peter Mandelson and backed at launch by WPP, has confirmed it will go into administration.
The Stack: Big Moves in AI and Advertising
This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...] The post The Stack: Big Moves in AI and Advertising appeared first on ExchangeWire.com.
NBA 2K hires Goodby Silverstein & Partners—behind the gaming franchise’s evolving creative playbook
Goodby Silverstein & Partners stood out to NBA 2K for its ability to pair strategic depth with operational agility.
Ad Age crossword puzzle—Winter Olympics 2026
Marketers focus on athlete-driven storytelling for the Games—redefining success beyond medals.
Behind the mystery of Liquid Death’s Olympics ad—why brands embrace AI skepticism
An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online.
Agency Brief—McKinney launches PR unit as consolidation continues
This week, Agency Brief has the exclusive on McKinney’s new division, along with a look at Dentsu’s latest earnings call.
AI ad of the week: Samsung shows varying degrees of AI-generated material in social campaign
Social media ads highlight features available on Samsung’s new Galaxy AI phone.
The generative AI ad playbook—red flags, real wins and hard lessons
Generative AI use in ads is rising fast. On Ad Age Insider, hear where brands succeed, where campaigns fail and how disclosure, quality and brand fit shape consumer response.
Why agencies need to recommit to diversity hiring
Diversity hiring gains made in 2020 and 2021 have slowed or reversed as budgets tightened and mergers accelerated.
Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5bn
Majority of synergies will come from $1bn cut to staffing costs, including job losses and offshoring.
Havas CX Helia appoints Andy O’Carroll as first CCO
He will report to chief executive David MacMillan.