The Upper Funnel is Hard to Measure in B2B, but That’s an Opportunity for Brands
Articlevideoweek.com
B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in harder to measure upper-funnel activity, seeing it as a leap of faith. But that’s not the case, says Sexton, and in fact by Read More
Last updated Jul 2, 2026 by ATDb automated enrichment