News
11,367 articles covering the AdTech ecosystem
TikTok Expands Search Ads Placement to Compete with Google
TikTok is significantly expanding its search advertising capabilities with new keyword-based ad placements, directly challenging Google's search dominance. The move reflects TikTok's evolution from pure social media to a search destination, particularly among Gen Z users.
European Commission Fines Google €2.1 Billion for Ad Tech Antitrust Violations
The European Commission imposed a €2.1 billion fine on Google for anticompetitive practices in its ad tech business, specifically around its dominance in publisher ad servers and ad exchanges. The ruling may force structural changes to Google's ad tech operations in Europe.
YouTube Introduces Shopping Ads in Shorts
YouTube expanded its advertising offerings by introducing shoppable ads within YouTube Shorts, allowing brands to tag products directly in short-form videos. The move intensifies competition with TikTok and Instagram for social commerce advertising dollars.
El Pollo Loco - Let's Get Loco - 1m15s
2026 Genesis GV70 | No Old Ideas | Genesis USA - 40s
Streaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spot
The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
Dept Powers Up Its Global Content Studio With Adobe AI
Dept Studios is the agency's response to growing content demands for brands
Google Ads Surfaces PMax Search Partner Domains In Placement Report via @sejournal, @MattGSouthern
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review. The post Google Ads Surfaces PMax Search Partner Domains In Placement Report appeared first on Search Engine Journal.
Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations via @sejournal, @MattGSouthern
Microsoft found 31 companies hiding prompt injections inside "Summarize with AI" buttons aimed at biasing what AI assistants recommend in future conversations. The post Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations appeared first on Search Engine Journal.
Sleep Number - Introducing ComfortMode - 30s
Watch the newest commercials from Hallmark+, Folgers and Otter.ai
Hallmark+ promotes the new romantic drama “Because of Cupid.”
Rohil Bhansali
Pinterest veteran Rohil Bhansali has been appointed Head of Engineering at Adora, the enterprise performance marketing platform built for the AI era. At Pinterest, Bhansali was the architect behind Pinterest Advertising’s measurement and attribution infrastructure, which processed over 10 billion daily events. In his new role, he will further expand Adora’s engineering organization to solve creative and performance marketing scale for the world’s most well-known and complex brands.
EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha
The exec is focused on retail advertising's growth.
How News Outlets Are Covering President Trump’s State of the Union Address
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
Ticker: MS NOW Signs Deal With Crooked Media
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
Gold Medal CTV
The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.
Loyal customers think brands place more value on new shoppers, survey finds
Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.
Microdrama apps stand out on mobile: Here’s what the numbers say
Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to Sensor Tower data.
Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.
Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.
New Meridian Tool, Performance Max Learning Path – PPC Pulse via @sejournal, @brookeosmundson
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates. The post New Meridian Tool, Performance Max Learning Path – PPC Pulse appeared first on Search Engine Journal.
Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse via @sejournal, @MattGSouthern
The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply. The post Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse appeared first on Search Engine Journal.
Information Retrieval Part 3: Vectorization And Transformers (Not The Film)
A practical explanation of vector space models, transformers, and cosine similarity, and what modern information retrieval means for SEO and AI search. The post Information Retrieval Part 3: Vectorization And Transformers (Not The Film) appeared first on Search Engine Journal.
Clarins celebrates radiance with pop-up roadshow
Backlash created the experience.
Experian turns Manchester into live treasure hunt for students
Seed created the experience.