News
17,279 articles covering the AdTech ecosystem
TikTok’s global executive creative director Tom Skinner departs
Tom Skinner was at BBH before spending six years at the social platform.
AB InBev Wins Cannes Lions Creative Marketer of the Year for a Historic Third Time
Cannes Lions has named AB InBev as its 2026 Creative Marketer of the Year.
The Real WPP Story Is in the Margin, Not the Revenue
When WPP posted its first-quarter numbers last week, one line did all the talking.
AI is pushing copyright enforcement into DAM
From deepfakes to unlicensed assets, new risks are emerging. Learn how governance and workflows can keep them in check. The post AI is pushing copyright enforcement into DAM appeared first on MarTech.
Your Email A/B test winner might be lying (and it’s costing you)
Why single-metric wins, short test windows, and surface-level analysis in email marketing hold your program back — and what to do instead The post Your Email A/B test winner might be lying (and it’s costing you) appeared first on MarTech.
From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing
The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and carrier partnerships. But the app download is just the beginning. Ninety percent of new users stop using an app after seven days, eMarketer warns. How do we turn those installs into sustained engagement? We need […] The post From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing appeared first on AdExchanger.
Pipedrive Accelerates Australian Growth With Sydney Data Centre and Local Expansion
Reducing latency and removing data barriers as demand grows for faster, locally compliant software Pipedrive, an easy and intelligent CRM for small and medium-sized businesses (SMBs), has launched a Sydney-based data centre, tackling the “distance tax” that has traditionally slowed down software performance for Australian users. Built on AWS (Amazon Web Services), the move cuts […]
EnforceAuth Open-Sources Zift — A Code Scanner Built to Close the Authorization Gap in Enterprise and AI Systems
First open-source tool to automatically discover authorization decisions across multi-language codebases and emit Rego policy stubs ready for Open Policy Agent. EnforceAuth, the AI Security Fabric platform, today announced the open-source release of Zift, a code scanner that automatically discovers authorization decisions buried inside application source code and emits Open Policy Agent (OPA)–ready Rego policy […]
VisRank Launches Free SEO and AI Search Visibility Audit Tool
VisRank helps website owners check SEO, AI readiness, security and local presence in one 30-second website scan. VisRank, a website visibility audit platform, has launched a free online tool that helps business owners, marketers, agencies and developers understand why their websites may not be visible enough in Google search and AI-driven answer engines. VisRank gives […]
CredSpark Launches Banter: A New Brand Focused on Transforming B2B Marketing and Sales Through Interactive Experiences
New platform helps enterprise teams turn audience engagement into actionable insight and pipeline growth. CredSpark (credspark.com) today announced the launch of Banter, a new brand purpose-built to help B2B enterprise marketing and sales teams accelerate their pipelines by transforming passive content into interactive, data-driven experiences. Banter introduces a fundamentally different approach to demand generation and […]
StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot
StackAdapt, the leading AI advertising and orchestration platform, shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing choices, and making decisions. As a technology partner supporting advertising in ChatGPT, StackAdapt is enabling advertisers to test and […]
ServiceNow turns enterprise AI chaos into control with the platform for governed, autonomous work
As AI agents reshape the enterprise, ServiceNow delivers the unified platform to sense, decide, act, and secure autonomous work at scale ServiceNow Otto allows every person in an enterprise to turn intent into outcomes, across every system, however they work, wherever they are Booking.com, Honeywell, the NHL, PayPal, Ulta, and more achieve AI results with […]
ServiceNow extends agentic AI governance from desktops to data centers with NVIDIA
ServiceNow introduces Project Arc: an enterprise autonomous desktop agent secured by NVIDIA OpenShell and governed by ServiceNow AI Control Tower ServiceNow AI Control Tower is now included in the NVIDIA Enterprise AI Factory validated design, extending enterprise governance to large-scale model workloads Open benchmarking standard for AI agents advances enterprise AI capabilities ServiceNow, the AI […]
Airbyte Agents Launched to Fix the Data Problem Breaking AI Agents
Gives AI agents a unified view, replicated data ready to query – fixes fragmented, slow, and unreliable data access that causes agents to fail in production Airbyte, creator of the open data movement platform, launched Airbyte Agents, a context layer that gives production-grade agents direct access to a unified, search-optimized index of an organization’s data […]
Campaign launches Media Week Awards 2026
Media Week Awards 2026 is now open for entries.
100 years of the AA: what we should take into the next century
Chief executive Stephen Woodford writes on the day of the Advertising Association's centenary celebrations.
The North Face and Vans owner reviews EMEA media account
PHD is the incumbent on North Face.
Broadcasters That Don’t Lean into Ad Tech Ecosystem Are “Easier to Remove From the Plan” – Buy-Side View with Goodstuff’s Paul McGee
As streaming giants increase the availability of their inventory and insights, UK broadcasters need to strive for parity with those global suppliers or risk being left off media plans, says Paul McGee, Head of Video Planning at Goodstuff. "We get relatively little insight out of Channel 4, and much deeper stuff from Amazon. So how Read More
VideoWeek Podcast: #57 Justin Sampson, Barb – Live Exit Interview
In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview. Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including: Read More
“Media Needs to Turn Down Toxic and Turn Up Trust”
There’s a wake-up call happening in the media industry at the moment around the importance of trust and truth says Rak Patel, Chief Commercial Officer at Channel 4. And Channel 4’s recent documentary Molly vs The Machines provides a clear message that it’s time for the media industry to “turn down toxic, and turn up Read More
The key to reaching Gen Z? Marketing that emphasizes quality
A new Morning Consult survey finds 80% of Gen Z cite product quality as the generation's top loyalty driver.
Why Gen Z skills keep junior roles viable—and which present the most opportunity
Agency executives describe the areas best suited for entry-level talent, such as social and experiential, and why.
2026 Leading Women and Rising Star entry checklist—what to finalize before May 13
Senior leaders driving impact across marketing, media, technology and advertising are eligible for Leading Women, and emerging talent are eligible for Rising Stars. Entries for both are due by May 13.
Using brand heritage as a foundation, not a ceiling—Samsonite’s VP of marketing on the approach
David Oksman, VP of marketing and direct-to-consumer at Samsonite, discusses how the 115-year-old luggage company is shifting from product-led to culture-led marketing.